Case Study

Owlet: Amazon Live Event

Owlet is dedicated to providing innovative baby monitor products that can track a baby's vital signs, giving parents peace of mind.

Key Challenges

Owlet wanted to raise awareness about their products and brand, and so Pattern decided to host an Amazon Live event that would feature Owlet products in use. That way, Owlet could demonstrate the efficacy of their baby monitoring products.

Raise Awareness
  • Owlet wanted to gain new customers.
Show Product in Use
  • Owlet wanted to demonstrate their product functions.
Bandwidth
  • Without Pattern, Owlet had limited resources to dedicate to an Amazon Live event.
Creative
  • Owlet needed Pattern's creative team to create a great Amazon Live environment.
PARTNERSHIP

Our Approach

We used Amazon Live to kick off a sale with Owlet. Pattern’s creative team set up a studio at our Lehi headquarters complete with a baby crib, two hosts, and Owlet products ready to display. After the event took place, Pattern's digital marketing experts measured the success of the event to see how it impacted overall sales.


Results

During the event, Owlet sales, page views, and sessions all spiked. Owlet's sales increased by over 10% during the week of their Amazon Live event and sale, and Owlet's Best Seller Ranking improved too—their sock monitor going up some 70% and their camera by some 69% during that week. Read more about Owlet's Amazon Live event on our blog.

Increased Views & Visits
  • Owlet sales, page views, and sessions all spiked during the Amazon Live event.
Increased Sales
  • Owlet increased sales by approximately 9-16% throughout the whole week of the Live event and sale.
Improved Best Seller Ranking
  • Owlet’s Best Seller Ranking for their sock monitor improved by 70% during the week of their Amazon Live event and sale.
Improved Best Seller Ranking
  • Owlet’s Best Seller Ranking for their camera improved by 69% during the week of their Amazon Live event and sale.

SALES INCREASE

9-16%

Spike in Sales, Page Views, & Sessions

Amazon Live Effects

Owlet’s Best Seller Ranking for Sock Monitor

70%

Owlet’s Best Seller Ranking for Camera

69%