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eCommerce
Success Pattern
Brand erosion. Lack of data. Out of control. These are the words that today's consumer brands are using to describe eCommerce marketplaces. We've pioneered a proven pattern for success.
Protect Your Brand
Take back control of your brand by creating and enforcing authorized selling and distribution policies that protect your brand value.
Grow Your Sales
Increase sales by driving high-quality traffic to product pages and improving on-page conversions via stellar content, data-driven SEO, and stats-based advertising.
Scale Your Distribution
Scale distribution of your products to new marketplaces, countries, and growing markets.
By regaining brand control through cleaner distribution and consistent content, you are poised for real growth. Now, the investments you make to increase traffic to product pages and improve on-page conversions disproportionately benefit you vs. unauthorized sellers. The pattern for meaningful growth includes:
Stellar
Content
like mobile-optimized photos, EBC, store pages, etc
Data-driven
SEO
which dramatically improves organic rankings
Stats-based
Advertising
which reduces the cost of new customer acquisition
Learn More
about common challenges
Brand
The first step toward cross-channel eCommerce growth starts with brand control. The pattern for regaining brand control includes:
Strategic
Distribution
to clean up your online marketplaces, etc
Consistent
Brand Content
across sellers, listings and marketplaces
Authorized
Sellers
who ensure a consistent brand experience
Learn More
about common challenges
Distribution
Once you are in control and growing domestically, you can focus on scaling the distribution of your products to new marketplaces, new countries, and growing regions. The pattern for scaling distribution includes:
Marketplace
Management
for Alibaba, TMall, eBay, Flipkart, Jet, etc
Global
Distribution
via warehousing, receiving, logistics, and fulfillment
Quality
Controls
like temperature-controlled facilities, labeling, FBA prep, etc
Learn More
about common challenges
Vendor Central Management
Content Performance (Image Stacks, A+ Content, etc)
Improved Rankings via Data-driven SEO
Amazon Advertising Management
Domestic & International Marketplace Management
Access to Predict (Pattern's Proprietary Software)
Your ultimate resource for eCommerce and online marketplace insights. Get answers to your questions about Amazon SEO, streamlining distribution, the difference between 1P and 3P, how to enforce MAP, and more.
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