Holland & Barrett
Overseas Health & Supplements
- A trusted trade partner who would allow them to retain control of their brand in market, and provide visibility on activities and sales data.
- Needed deeper understanding of ecommerce operations in China and the Tmall Global platform to ensure sales growth.
"Pattern helped us to successfully enter the China market and achieve significant YOY sales growth for the past two years."
- Regained control of brand story and products in market.
- Established the brand as a British heritage brand in China.
- Identified 3 new top SKUs for China market through data insights.
- Holland & Barrett grew China revenue by 45% YOY 2021-2022.
- Increase Singles’ Day sales by 54% YOY 2021-2022.
- Sell more than 4000 units monthly from top 3 SKUs.
YOY GROWTH 2021-2022
Growth in Single’s Day Sales 2021-2022
From top 3 SKUs Sold Monthly
YOY GROWTH ’21-’22
Growth in Single’s Day Sales “21-“22
From top 3 SKU’s Sold Monthly
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