Pure Encapsulations, Pattern

400% Revenue Growth

Pure Encapsulations grew their ecommerce business over 400% with Pattern's ecommerce business solutions. Read their case study!

Pure Encapsulations | Pattern Case Study

Pure Encapsulations manufactures hypoallergenic, research-based dietary supplements that are designed to deliver predictable and desired results. Pure is committed to sourcing pure, premium ingredients and working with experienced healthcare professionals to create safe and effective dietary supplements to help consumers achieve optimal health.

Pure Encapsulations ecommerce success case study, Pattern

Pure Encapsulations ecommerce growth and control, Pattern

Pure Encapsulations

“In 2012-2013, grey-market distribution and product diversion (especially on Amazon) was damaging brand integrity and relationships with our most valued health practitioner customers. Our brands were inaccurately represented, growing out of control, at ever increasing discount prices, and distributed by grey-market unauthorized resellers posing as HCPs, violating MAP policy.” — Adam Branfman, E-Business Director, Professional Brands at Atrium Innovations (Pure)

- Threatened brand integrity, as well as online discounting.
- Threatened relationships with trusted healthcare practitioner customers.

- Inaccurate product information spread from unauthorized sellers.
- Practitioner/consumer trust was compromised.

 - Unauthorized sellers were posing as healthcare practitioners.
 - Grey-market unauthorized sellers were disrupting prices.

 - Content, descriptions, and claims were incorrect.
 - Consumer safety, transparency, and accuracy were paramount in their industry.

Key Challenges

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Pure needed better insights and data into their ecommerce business, connections to help them gain control of their online channel, and a holistic ecommerce strategy to clean up, protect, and grow their brand online. By partnering with Pattern, Pure gained access to comprehensive ecommerce reporting through our Predict software. Then we connected them to counsel who created a legal framework to enforce against MAP violations, grey-market sales and unauthorized distribution.

Our Approach

Not only was Pattern able to help Pure gain back control of their online channel, but our Predict software and ecommerce best practices helped Pure grow revenue by 4x since 2016. Today, Pure's online channel is no longer a threat to their brand's continued growth and adoption by healthcare practitioners.

- Amazon revenue increased by 400% (4X) since January 2016.
- Product conversion increased 48% over 1 year.

- Units sold increased by 325.7% after one month of using our images and EBC.
- Pattern created new product images and optimized product listings.

- MAP compliance increased to 98%.
- Removal of 215 unauthorized sellers over 2 years.

- Our Predict software offers real-time insights on Pricing & Compliance, Ratings & Reviews, Advertising, and more. 

Results

Feetures

Revenue Up 67% in 1st Year

Feetures grew their ecommerce business with Pattern's ecommerce business solutions. Find out more here!

Feetures | Pattern Case Study

Founded by runners and innovators, Feetures are engineered to have a custom-like fit that solve conventional sock problems.

Feetures Pattern case study

How Feetures grew their ecommerce business with Pattern

Feetures faced damaged brand equity due to price erosion on Amazon and multiple unauthorized sellers. They also were challenged by the high cost of optimizing images and content on their ecommerce channels. This led to an inconsistent brand message throughout content and across sellers.

- Damaged brand equity due to price erosion on Amazon.
- Multiple unauthorized sellers.

- High cost of optimizing images and content.
- Little bandwidth and budget to optimize creative.

- Inconsistent brand message throughout content and across sellers.
- Listings were not up to par with their brand.

- Needed better data and reporting about their Amazon listings and unauthorized sellers.

With Pattern's ecommerce knowledge and expertise, we were able to give Feetures the resources they needed to empower them to uphold MAP, including our Predict software to to identify unauthorized sellers and connection to legal counsel to remove them. Lastly, Feetures' access to Pattern’s digital marketing team of creatives, advertisers, and marketplace experts helped them optimize images and content on all their Amazon listings.

Pattern and Feetures' combined efforts led Feetures to experience increased brand equity online, regain control of their online channel with 99% MAP compliance, and grow revenue nearly 70% in their first year partnering with us.

- Optimized images and content.
- Maintained a consistent brand message across all marketplace and Amazon listings.

- Revenue grew 67% from 2017 to 2018.
- Feetures revenue grew 20% YoY from 2018 to 2019.

- Marketplace expansion to sell and monitor products on 3 marketplaces.

- Regained control from unauthorized sellers and improved conversion rates.
- Feetures achieved 98% MAP compliance in their first year and now average 99% MAP compliance overall.

Spectra Baby

1,250% Sales Rank Increase

Spectra Baby USA grew their ecommerce business with Pattern's ecommerce business solutions. Read the case study!

Spectra Baby | Pattern Case Study

Spectra Baby’s team of registered nurses, lactation consultants, and mothers offer breastfeeding products made for moms, by moms.

Spectra Baby USA ecommerce growth case study with pattern

Spectra Baby USA ecommerce growth case study with Pattern

Spectra Baby grew their ecommerce business on Amazon and other markets with Pattern

“We were selling directly to Amazon, which was a big mistake because then our pricing strategy went nowhere. Anyone who could fog a mirror was selling Spectra’s products too and from a wholesaler standpoint. We really needed the reporting, we needed the data, we needed a partner that understood the marketplace.” — Chris Mayhew, Spectra Baby USA Sales Executive

- Unauthorized sellers breaking MAP.
- Varied pricing on Amazon.

- Inconsistent product content listings.
- Inaccurate information spreading across sellers.


- Limited control and data on performance.
- No way to track unauthorized sellers.

- Amazon didn't care as much about Spectra Baby's problems as they did.

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Let's Talk About Partnership

Spectra Baby USA needed to clean up their Amazon channel. Their Brand Manager became their go-to Amazon expert, helping them use our data-backed, rules-based advertising and SEO campaigns to optimize content on all SKUs. Then we connected them with legal counsel for MAP policy creation and legal enforcement assistance. Finally, Pattern helped Spectra with real-time MAP compliance and growth data from our Predict software.

Through Pattern's Amazon experts, we helped Spectra Baby create winning strategies to streamline revenue growth, increase Buy Box ownership to 91%, optimize all listings, and gain back brand control. When we partnered with Spectra we went all-in to get great—not just good—results.

- 2X increase in revenue.
- Averaged a 73% revenue increase each month during their first year with us (between 2017 and 2018).

- Pattern currently controls 91% of the Buy Box for Spectra Baby products
- Buy Box ownership increased by 62%.

- 1,250% increase in sales rank.
- Spectra Baby is the #1 organic search result for “Breast Pump” on Amazon.

- MAP compliance increased to 90% in the first year, an increase of 30% from the previous year.
- Achieved 98.9% MAP compliance across all sellers.

Integrative Therapeutics, Pattern

Revenue Up 39%

Integrative Therapeutics experienced growth on ecommerce thanks to Pattern's ecommerce experts. Read their case study here!

Integrative Therapeutics | Pattern Case Study

Integrative Therapeutics is a nutritional supplements brand focusing on a wellness-driven approach to nutrition together with practitioners.

Integrative therapeutics case study, Pattern

Integrative therapeutics success story, Pattern

Integrative Therapeutics

Integrative was facing channel conflict. Because Integrative’s products were also available on Amazon, their practitioners became upset with the different pricing and availability of products. Additionally, Integrative’s brand wasn't being represented well on Amazon because of inconsistent listings and content. Lastly, unauthorized sellers created problems among Integrative’s various distribution channels.

- Integrative’s practitioners were upset because products were also available on Amazon.
- Pricing and availability across channels were different.

- Integrative’s brand wasn't being represented well on Amazon.
- Inconsistent listings and content spread.

- Unauthorized sellers were creating problems among Integrative’s various distribution channels and product integrity.

- Because of unauthorized sellers and inconsistent content, Integrative's sales growth slowed down.

As a Pattern partner, we helped Integrative develop a winning advertising strategy focused on defending share and maximizing brand penetration to outpace category growth. Then we got them in control of content to provide a consistent brand message that assured shoppers received the right information. Finally, Pattern's customer service engaged with consumers to ensure a positive brand experience beyond the transaction.

"Prior to Pattern, we had two individuals spending a lot of time and not making much progress. Going to the next step of making Pattern our sole Amazon reseller was critical to achieve the control we ultimately needed and have been able to maintain. They treat our brand as if it was their own. We trust them with our brand." — Mandy Kraynik, Integrative VP of Innovation

- Compound revenue growth from Jan. 2018 to Jan. 2020 is 39%.

- Having one authorized seller (Pattern) helped their brand be represented with integrity on Amazon and the other platforms.

- Expanded Integrative's product offering to Google Shopping.

- Through our Predict software, Integrative can monitor key metrics to get an advantage.

Pattern Clients

We represent brands on the Middle Eastern online marketplace noon, the second largest marketplace in the region. We can sell your products on noon while protecting your reputation in the United Arab Emirates and Kingdom of Saudi Arabia.

Our MENA experts can assist with your presence on noon and other marketplaces in the Middle East and North African markets.

Discover Your Ecommerce Opportunity in MENA 

We support brands selling on the Middle Eastern marketplace noon in the UAE & KSA. Our MENA marketplace experts can guide your ecommerce growth.

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