Integrative therapeutics success story, Pattern

Integrative Therapeutics

Integrative Therapeutics is a nutritional supplements brand focusing on a wellness-driven approach to nutrition together with practitioners.

Websitewww.IntegrativePro.com
Partner sinceMarch 2015
MarketplacesAmazon U.S., CA, Google Shopping
Seller categoryHealth, Household & Personal Care

Key Challenges

  • Integrative’s practitioners were upset because products were also available on Amazon, creating channel conflict.
  • Integrative’s brand wasn't being represented well on Amazon because of inconsistent listings and content.
  • Unauthorized sellers were creating problems among Integrative’s various distribution channels and product integrity.

Results

Revenue Growth

Compound revenue growth
49%
from Jan. 2016 to Dec. 2019

Brand Expansion

Pattern expanded Integrative's product offering to Google Shopping.

1

Growth Chart, Pattern

New Marketplaces

Control of Unauthorized Sellers

enhanced brand integrity

Having one authorized seller (Pattern) helped their brand be represented with integrity on Amazon and the other platforms.

enhanced brand integrityenhanced brand integrity
Integrative therapeutics success on ecommerce, Pattern

Benefits as a Pattern Partner

Develop a winning advertising strategy focused on defending share and maximizing brand penetration to outpace category growth.

Control of content provides a consistent brand message that assures shoppers receive the right information.

Community management engages with consumers to ensure a positive brand experience beyond the commerce transaction.