Integrative Therapeutics is a nutritional supplements brand focusing on a wellness-driven approach to nutrition together with practitioners.
Partner sinceMarch 2015
MarketplacesAmazon U.S., CA, Google Shopping
Seller categoryHealth, Household & Personal Care
- Integrative’s practitioners were upset because products were also available on Amazon, creating channel conflict.
- Integrative’s brand wasn't being represented well on Amazon because of inconsistent listings and content.
- Unauthorized sellers were creating problems among Integrative’s various distribution channels and product integrity.
- “ Pattern IS our data provider. Anytime you have insights at your fingertips, it provides an advantage. They always have our back. ”
Vicki Petersen, Integrative Director of Digital Experience
- “ Pattern has the right people in place who really know the in's and out's of the ecommerce landscape. This allows us to create an innovative team. ”
Danielle Thornton, Integrative Direct Commerce Associate
- “ Every marketplace has its nuances and having a partner like Pattern is extremely valuable in navigating the landscape. ”
Vicki Petersen, Director of Digital Experience
Compound revenue growth
from Jan. 2016 to Dec. 2019
Pattern expanded Integrative's product offering to Google Shopping.
Control of Unauthorized Sellers
Having one authorized seller (Pattern) helped their brand be represented with integrity on Amazon and the other platforms.
Benefits as a Pattern Partner
Develop a winning advertising strategy focused on defending share and maximizing brand penetration to outpace category growth.
Control of content provides a consistent brand message that assures shoppers receive the right information.
Community management engages with consumers to ensure a positive brand experience beyond the commerce transaction.