Pure Encapsulations ecommerce growth and control, Pattern

Pure Encapsulations

Pure Encapsulations manufactures hypoallergenic, research-based dietary supplements that are designed to deliver predictable and desired results. Pure Encapsulations is committed to sourcing pure, premium ingredients and working with experienced healthcare professionals to create safe and effective dietary supplements to help consumers achieve optimal health.

Websitewww.PureEncapsulations.com
Partner SinceApril 1, 2016
MarketplacesAmazon U.S., Canada, U.K., Germany
Seller CategoryHealth, Household & Personal Care

Key Challenges

  • Channel conflict and online discounting threatening brand integrity and relationships with trusted healthcare practitioner customers.
  • Inaccurate product information spreading from unauthorized sellers
  • Loss of control of the online channel.

Results

Long-Term Growth

AMAZON REVENUE INCREASED BY
400%
THAT'S 4X SINCE JAN. 2016
PRODUCT CONVERSION INCREASED BY
48%
OVER 1 YEAR

Conversion from Creative

Units sold increased by 325.7% after one month of using our images and Enhanced Brand Content.

325.7%

Growth Chart, Pattern

1 MONTH

Enhanced Brand Integrity

enhanced brand integrity98%

MAP compliance increased to 98%.

enhanced brand integrityenhanced brand integrity

Removal of 215 unauthorized sellers over 2 years.

Pure Encapsulations ecommerce revenue growth, Pattern

Benefits as a Pattern Partner

Ecommerce expertise, knowledge, and a partner with shared values and priorities.

Complete reporting of their brands online—where they were sold, by whom, in which markets, websites, and channels.

Connection to counsel who created a legal framework to enforce against MAP violations, grey-market sales, and unauthorized distribution.

A holistic ecommerce strategy and specialization to clean up, protect, and grow their brand online.