Case Study
KELO-COTE®
KELO-COTE® experienced 40% YOY growth in China ecommerce during its first year as a Pattern partner.
PARTNER SINCE
December, 2020
WEBSITE
MARKETPLACES
Tmall, JD, PDD, Douyin (TikTok), and Kuaishou
SELLER CATEGORY
Healthcare & Beauty
Business Challenges
n China, KELO-COTE®’s business model was selling
In China, KELO-COTE®’s business model was selling domestic products of scar gel treatment to healthcare clinics and salons with physical retail space, whilst also selling on key domestic ecommerce platforms like Taobao/Tmall. KELO-COTE®’s leadership team made a significant strategic decision to expand their online presence in order to grow ecommerce sales and accelerate their position as the brand leader for scar treatment in China. To achieve their goals, KELO-COTE® expanded its China product portfolio and launched its range of scar treatment products onto the major cross-border ecommerce (CBEC) marketplaces in China, notably Tmall, JD and PDD as well as Douyin (TikTok), and Kuaishou. KELO-COTE® formed a joint partnership with Pattern, the one-stop ecommerce shop, to achieve global growth through navigating CBEC regulations, registrations, customs clearance, marketing and promotion, and online marketplace opportunities.onto the major cross-border eCommerce (CBEC)
marketplaces in China, notably Tmall, JD and PDD as well asDouyin (Tiktok) and Kuaishou. To achieve this global growthKELO-COTE® turned to Pattern, the one-stop ecommerce shop, to navigate CBEC regulations, registrations, customsclearance, marketing and promotion, and online marketplaceopportunities in a joint partnership
PARTNERSHIP
Our Approach
Results
Using Pattern’s in-house domestic expertise, we delivered data driven insights. These insights lead to KELO-COTE® developing new platform specific marketing activities, and working with influencers on various social channels resulting in increased brand awareness. Pattern also identified and converted 20+ unauthorized sellers into authorized reseller partners which enabled price consistency and control across marketplaces. Finally, Pattern helped KELO-COTE® launch a unique QR code on each product to regulate authenticity, and Pattern identified market counterfeits so KELO-COTE®’s brand protection team could take the appropriate legal actions against counterfeit products.
#1
Scar treatment Brand on Tmall Global since 2023
100 Million Club
Awarded by Tmall Global for achieving more than 100 Million RMB in 2022
#1
in sales and review rankings under the international brand scar treatment category during Single’s Day 2023
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