eBay

As the pioneers of the online marketplace, eBay remains one of the top 3 marketplaces in the U.S., with 56% of Amazon sellers also selling on eBay. Pattern's eBay experts help our brand partners expand and grow their business on eBay both domestically and internationally.

eBay GMV

$93B

Monthly Visitors

109.4M

eBay Digital Advertising Revenue

$1B

Australia

44%

Latin America

9.5%

U.S.

4.7%

eBay: Fact or Fiction?

eBay: Fact or Fiction?

Don't let these common misconceptions about eBay deter you from diversifying your marketplace strategy. For example, many brands think there aren't many branded content opportunities on eBay, when eBay actually allows brands to create custom storefronts, similar to A+ Content on Amazon.

Pattern's eBay experts put together a list of common misconceptions to help you see if selling on eBay is the right fit for you.

Most Goods on eBay Are Used

Most Goods on eBay Are Used

Fiction

Many people associate eBay with used goods being auctioned. In fact, 80% of items sold on eBay are new and 89% of products are sold at a fixed price.

Counterfeit Goods on eBay Are Pervasive

Counterfeit Goods on eBay Are Pervasive

Fact

Counterfeit activity is a challenge on eBay, but by no means is eBay alone in dealing with counterfeit goods on ecommerce. Even Amazon has trouble with counterfeit goods, fake reviews, and other problems for sellers. However, eBay's Verified Rights Owner Program can help sellers take control of their listings on eBay. The best way to minimize counterfeits is to have your own listings on eBay.

Distribution on eBay Is a Hassle

Distribution on eBay Is a Hassle

Fiction

In recent months, eBay has taken steps to revamp their distribution strategy to more closely mirror Amazon's; 70% of items on eBay ship for free across the U.S., U.K., and Germany.