Sylvania Ecommerce success story, Pattern

Sylvania

Sylvania is the leading automotive supplier and long-time brick-and-mortar brand of high performance lighting products.

Websitewww.Sylvania-Automotive.com
Partner sinceMarch 12, 2018
MarketplacesAmazon U.S., eBay, Walmart.com
Seller categoryAutomotive, Tools & Home Improvement

Key Challenges

  • Sylvania had trouble controlling their presence on ecommerce.
  • Maintaining Sylvania's brand image on marketplaces to stay ahead of competitors.

Results

Sales Growth

Sales Revenue Grew
97%
YoY from Nov. 2018 to Nov. 2019
Unit Sales Growth
133%
from Nov. 2018 to Nov. 2019

Conversion from Creative

Optimized images increased conversion on individual products by as much as 12%.

12

Growth Chart, Pattern

Conversion Rate Increase

High Compliance Rate

enhanced brand integrity95

Monthly compliance on Amazon did not fall below 95% in 2019.

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Sylvania’s compliance reached 90% in their first 6 months with Pattern.

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Benefits as a Pattern Partner

Pattern's Predict compliance software identified unauthorized sellers and MAP violators.

Connection to legal counsel to assist Sylvania in removing unauthorized sellers.

Pattern’s creative team produced optimized listing images for Amazon​.

Pattern's marketplace experts helped Sylvania diversify their ecommerce portfolio by creating an eBay storefront.

Access to a personal Brand Manager to optimize product variations for search rankings, clean ecommerce channels for consistent customer experience, and keep Sylvania's Amazon storefront updated.