Sylvania is the leading automotive supplier and long-time brick-and-mortar brand of high performance lighting products.
Partner sinceMarch 12, 2018
MarketplacesAmazon U.S., eBay, Walmart.com
Seller categoryAutomotive, Tools & Home Improvement
- Sylvania had trouble controlling their presence on ecommerce.
- Maintaining Sylvania's brand image on marketplaces to stay ahead of competitors.
- “ Pattern takes a maniacal approach to perfection. They do not sleep, they do not rest until we own a space. ”
Deb Connor, Sylvania Senior Sales Manager—Automotive Aftermarket
- “ Pattern is truly an extension of our brand. They know what they are doing when it comes everything needed for a brand to succeed on marketplaces. ”
Chris Mitchell, Sylvania OmniChannel Analytics Manager
- “ Pattern is a GREAT partner! They are a true ambassador of our brand, helping us to think outside the box to increase sales. ”
Debbie Connor, Sylvania Senior Sales Manager - Automotive Aftermarket
- “ Pattern is an excellent business partner. Responsive, creative, organized and a passionate extension of our business. ”
Greg Bibbo, Sylvania Director, Sales and Marketing of Automotive Aftermarket
Sales Revenue Grew
YoY from Nov. 2018 to Nov. 2019
Unit Sales Growth
from Nov. 2018 to Nov. 2019
Conversion from Creative
Optimized images increased conversion on individual products by as much as 12%.
Conversion Rate Increase
High Compliance Rate
Monthly compliance on Amazon did not fall below 95% in 2019.
Sylvania’s compliance reached 90% in their first 6 months with Pattern.
Benefits as a Pattern Partner
Pattern's Predict compliance software identified unauthorized sellers and MAP violators.
Connection to legal counsel to assist Sylvania in removing unauthorized sellers.
Pattern’s creative team produced optimized listing images for Amazon.
Pattern's marketplace experts helped Sylvania diversify their ecommerce portfolio by creating an eBay storefront.
Access to a personal Brand Manager to optimize product variations for search rankings, clean ecommerce channels for consistent customer experience, and keep Sylvania's Amazon storefront updated.