Our Story

Born on Utah's Silicon Slopes, Pattern has become the industry's leading player in ecommerce intelligence, sales optimization, marketplace management, and global expansion.

Launched From a Living Room

Melanie Alder and David Wright launched Pattern from Mel's living room in Lehi, Utah, by selling fridge magnets on Amazon. Seven years later, we use magnets to proudly display our top industry awards on our fridges. Pattern grew from Dave and Mel’s hard work and entrepreneurial spirit, and we haven’t stopped hustling since.

Industry Awards

Timeline 2013 - 2020


David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from her living room.

2013

iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.

2014

Three years after starting iServe, Dave and Mel take their first paycheck.

2015

iServe moves into a larger warehouse in Lehi, Utah.

2016

iServe opens warehouses in Kentucky and Toronto, Canada.

2017

iServe acquires international ecommerce consultancy Practicology, rebrands to Pattern, and opens new corporate headquarters on Utah’s Silicon Slopes.

2018

Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce intelligence platform.

2019

Pattern launches a new global website. Practicology rebrands to Pattern.

2020

2013
David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from her living room.
2014
iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.
2015
Three years after starting iServe, Dave and Mel take their first paycheck.
2016
iServe moves into a larger warehouse in Lehi, Utah.
2017
iServe opens warehouses in Kentucky and Toronto, Canada.
2018
iServe acquires international ecommerce consultancy Practicology, rebrands to Pattern, and opens new corporate headquarters on Utah’s Silicon Slopes.
2019
Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce intelligence platform.
2020
Pattern launches a new global website. Practicology rebrands to Pattern.