Our Story

Born on Utah's Silicon Slopes, Pattern has become the industry's leading player in ecommerce intelligence, sales optimization, marketplace management, and global expansion.

Our Story at Pattern Company, Utah

Launched From a Living Room

Melanie Alder and David Wright launched Pattern from Mel's living room in Lehi, Utah, by selling fridge magnets on Amazon. Seven years later, we use magnets to proudly display our top industry awards on our fridges. Pattern grew from Dave and Mel’s hard work and entrepreneurial spirit, and we haven’t stopped hustling since.

Pattern company in Lehi, Utah

Industry Awards

Timeline 2013 - 2020


2013 - David Wright Melanie Alder found Pattern company

David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from their living room.

2013

2014 - TriGuardian compliance software launched, Pattern

iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.

2014

2015 - David Wright and Melanie Alder Pattern cofounders first paycheck

Three years after starting iServe, Dave and Mel take their first paycheck.

2015

2016 - Pattern company moves to warehouse in Lehi, Utah

iServe moves into a larger warehouse in Lehi, Utah.

2016

2017 - Pattern company warehouse in kentucky and Utah

iServe opens warehouses in Kentucky and Toronto, Canada.

2017

2018 - Pattern acquires Practicology, rebrands to Pattern company and moves to Lehi Utah headquarters

iServe acquires international ecommerce consultancy Practicology, rebrands to Pattern, and opens new corporate headquarters on Utah’s Silicon Slopes.

2018

2019 - TriGuardian ecommerce software changes to Predict software, Pattern Utah company

Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce intelligence platform.

2019

2020 - Pattern launches new global website, Practicology rebrands to Pattern company

Pattern launches a new global website. Practicology rebrands to Pattern.

2020

2013 - David Wright Melanie Alder found Pattern company
2013
David Wright and Melanie Alder launch Pattern as iServe by selling fridge magnets and other small products on Amazon from their living room.
2014 - TriGuardian compliance software launched, Pattern
2014
iServe launches TriGuardian, an ecommerce software for pricing protection and control, and moves headquarters into a small Lehi, Utah, office.
2015 - David Wright and Melanie Alder Pattern cofounders first paycheck
2015
Three years after starting iServe, Dave and Mel take their first paycheck.
2016 - Pattern company moves to warehouse in Lehi, Utah
2016
iServe moves into a larger warehouse in Lehi, Utah.
2017 - Pattern company warehouse in kentucky and Utah
2017
iServe opens warehouses in Kentucky and Toronto, Canada.
2018 - Pattern acquires Practicology, rebrands to Pattern company and moves to Lehi Utah headquarters
2018
iServe acquires international ecommerce consultancy Practicology, rebrands to Pattern, and opens new corporate headquarters on Utah’s Silicon Slopes.
2019 - TriGuardian ecommerce software changes to Predict software, Pattern Utah company
2019
Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce intelligence platform.
2020 - Pattern launches new global website, Practicology rebrands to Pattern company
2020
Pattern launches a new global website. Practicology rebrands to Pattern.