Case Study

Coravin

Unlike other wine preservers, which only delay the oxidation of your wine, the Coravin Wine Preservation System is designed to pour wine without removing the cork, so wine always tastes like it has just been opened—even years later.

Partner Since2019
MarketplacesAmazon U.S., U.K., Germany, France
Seller CategoryKitchen & Dining

Key Challenges

Coravin wanted to begin advertising their product in the EU, and wanted Pattern experts to help them do that. Along with advertising in the EU, Coravin also wanted to improve their “seasonal only” sales. These are products that perform extremely well during holidays like Valentine’s Day and Christmas. Coravin wanted to improve these product’s sales outside of the high performing holidays.

Lacked International Advertising
  • Coravin needed to begin advertising in the EU to stay competitive
"Seasonal Only" Nuances
  • Coravin needed to improve sales on their "seasonal only" products
PARTNERSHIP

Our Approach

We began advertising for Coravin in the EU in the beginning of March. After allowing time for the newly-built campaigns to get data behind them, sales began to lift dramatically across all 3 European marketplaces Coravin sells in. Sales velocity reached the rate of Corain’s holiday sales: Valentine’s and Christmas which are typically Coravin’s highest-selling periods of the year.

Results

Using weekly sales data from all markets combined, in the 9 weeks prior to advertising, there was an average weekly sales growth of 12%. In the 9 weeks after advertising began, there was an average weekly sales growth of 13%. It should also be noted that all 9 weeks since the beginning of advertising (for a luxury brand) have been during the COVID-19 pandemic.

Sales Growth
  • Average weekly sales growth of 13%
Surpassed Peak Holidays
  • Sales beat Valentine’s Day and Christmas sales (Coravin’s best performing periods)

SALES GROWTH

13%

Increase in Average Weekly Sales

73%

To See Results

1 Week

Holidays

Total Sales Surpassed