Thorne grew their ecommerce business with Pattern's global ecommerce expertise


Thorne is a supplements and wellness brand dedicated to quality ingredient sourcing, clinical research, lab testing, and sustainable business practices.
Partner sinceMay 1, 2015
MarketplacesAmazon U.S., CA, U.K., China; Tmall,, Jet, MercadoLibre
Seller categoryHealth, Household & Personal Care

Key Challenges

  • Lacking bandwidth to expand ecommerce presence to new markets.
  • MAP compliance issues from online sellers.
  • No uniform customer brand experience on all marketplaces.


Increased Sales

Sales growth of
over one year
Increased Subscribe and Save customers by
Year over year

Marketplace Expansion

Since partnering with Pattern, Thorne has expanded from Amazon U.S. to 7 new marketplaces and countries:

  • Amazon Canada
  • Amazon U.K./E.U.
  • Amazon China
  • Tmall (China)
  • MercadoLibre


Growth Chart, Pattern

New Marketplaces & Countries

Brand Control

enhanced brand integrity99%

MAP Compliance has averaged 99% over the last 6 months.

enhanced brand integrityenhanced brand integrity

Better control of brand across various marketplaces.

Thorne ecommerce success story, Pattern

Benefits as a Pattern Partner

Creative services for A+ content and full 360 product renders.

Compliance tools through Predict, Pattern's compliance monitoring software.

A personal Brand Manager to maintain a close relationship with Thorne's production and operations team.

Pattern's digital advertising and marketing expertise.

International marketplace experts in China and beyond.