Walmart.com may be a relative newcomer to ecommerce, but the retail giant is quickly catching up to Amazon in terms of resources and capabilities. In fact, 35% of Amazon sellers also sell on Walmart.com and Walmart is the second-largest marketplace in the U.S. after Amazon. Pattern's Walmart.com experts can help your brand take advantage of the ecommerce opportunity on Walmart.com.
Walmart.com is one of the fastest-growing ecommerce marketplaces in the United States. They recently launched Walmart Fulfillment Services (WFS), announced Walmart+, and are poised to offer brands more selling options on their growing platform.
Walmart.com grew its U.S. eCommerce sales by 35% in 2019, passing up eBay to become the second-largest online retailer in the U.S. after Amazon. Walmart.com expects a 40% increase in online sales in 2020.
Unlike Amazon, Walmart only supplies some 8% of its 44 million products. The remainder—a whopping 92%—come from third-party sellers on Walmart.com. And Walmart only has around 30K sellers, compared to Amazon’s 3 million, giving early sellers an advantage.
Premium brands often view Walmart as a discount retailer and don't want to associate their brand name with Walmart.com. In reality, Walmart.com has a wide variety of luxury brands, and unauthorized sellers often already sell premium brand products on Walmart.com anyway. It's important to sell wherever your customers are before someone else.