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Improve Amazon Advertising Strategy

Improve Your Amazon Advertising Strategy With One Simple Metric: True RoAS

The RoAS you’re getting from Amazon or an advertising agency isn’t always accurate. Improve your Amazon advertising strategy by knowing one metric: true RoAS.

4 Must-Haves for Brand Control on Amazon
Amazon
ecommerce strategy

4 Must-Haves for Brand Control on Amazon

As sales on Amazon grow, brands are subject to control issues. To protect your representation, prioritize a solid legal foundation, performance monitoring and insights, enforcing your reseller policy, and brand protection tactics.

The right strategies can launch immense marketplace growth for brands in 2023
global ecommerce
Brand Growth

8 Ways to Kickstart Your Marketplace Growth in 2023

For brands looking for marketplace growth in 2023, here are 8 ways you can start to leverage the right resources and build profitability online.

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Example: Amazon, Walmart, Global Marketplaces etc...
optimize the amazon algorithm
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St. Patrick’s Day Product Pricing: Takeaways for Ecommerce Pricing Strategy
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brand pricing strategy
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4 Considerations for a Brand’s Pricing Strategy
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Nintendo Fans Prefer Super Mario Party on Mario Day
international ecommerce expansion
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The #1 Way to Prepare for International Ecommerce Expansion
balance of nature fruits and vegetable capsules
Mar 01, 2023
How Pattern Helped Balance of Nature Solidify Position as the #1 Brand for Fruits and Veggies On Amazon
Outlines of a milk carton, a cereal box, and a cereal bowl
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Inflation Bites at Breakfast Table in 2023
The 5 Types of 3P Sellers You Will Meet in Ecommerce
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The 5 Types of 3P Sellers You Find in Ecommerce
Amazon Brand Registry 6 Benefits Your Brand Needs
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Amazon Brand Registry: 6 Benefits Your Brand Needs
take control of Amazon
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The #1 Thing Most Brands Overlook in Their Amazon Ad Strategy
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How to Establish Marketplace Control for Your Brand
The right strategies can launch immense marketplace growth for brands in 2023
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8 Ways to Kickstart Your Marketplace Growth in 2023
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Super Bowl Insights
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High Snack Prices vs. Hungry Consumers: Super Bowl Insights
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What Valentine’s Day 2023 Product Pricing Means for Brands
EAF Pattern solutions
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Pattern’s Solutions for Brand’s Top Pain Points: Insights from EAF
Inflation Breaks Hearts on Valentine’s Day
Feb 01, 2023
Inflation Breaks Hearts on Valentine’s Day
pattern-eaf-montage-insights
Jan 31, 2023
Strategizing for 2023: Insights from Pattern’s EAF at the Montage
Inflation Crashes Super Bowl Parties in 2023
Jan 31, 2023
Inflation Crashes Super Bowl Parties in 2023
Improve Amazon Advertising Strategy
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Improve Your Amazon Advertising Strategy With One Simple Metric: True RoAS
musical instruments
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Slowing Inflation is Music to Consumers’ Ears
Pattern data insights on musical instrument pricing
Jan 24, 2023
Slowing Inflation? Musical Instrument Data Insights
ecommerce-marketplace-syndication
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The Future of Ecommerce: Marketplace Syndication
Inflation Hits LEGO, But Lighter Than You’d Suspect
Jan 18, 2023
Inflation hits LEGO, but lighter than you’d suspect
3 Solutions for Amazon Trading Problems Brands Face
Jan 17, 2023
3 Solutions for Amazon Trading Problems Brands Face
Chinese New Year Popularity May Be Waning in U.S
Jan 14, 2023
Chinese New Year Popularity May Be Waning in U.S.
4 Must-Haves for Brand Control on Amazon
Jan 12, 2023
4 Must-Haves for Brand Control on Amazon
How Direct Shipping Positively Impacts Your Brand
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How Direct Shipping Positively Impacts Your Brand
How to Prepare for the Biggest Ecommerce Holidays
Jan 05, 2023
How to Prepare for the Biggest Ecommerce Holidays
The 4 Most Common Pain Points CEOs Experience Selling on Amazon
Jan 03, 2023
The 4 Most Common Pain Points CEOs Experience Selling on Amazon
Why Brands Should Shift to 3P Sellers
Dec 29, 2022
Why Brands Should Shift to 3P Sellers
3 Tips to Prepare For Amazon Vendor Negotiations
Dec 27, 2022
3 Tips to Prepare For Amazon Vendor Negotiations
4 Benefits of Using a 3P Partner on Amazon
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4 Benefits of Using a 3P Partner on Amazon
Protect Your Brick and Mortar Channels with a 3P Partner
Dec 22, 2022
Protect Your Brick and Mortar Channels with a 3P Partner
Non-alcoholic Spirits Take the Lead in Dry January
Dec 19, 2022
Non-alcoholic Spirits Take the Lead in Dry January
Change Your Logistics Into a Revenue Driver
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3 Barriers Preventing Your Logistics From Being a Revenue Driver
Amazon Prime Day Trends 2021
Dec 13, 2022
Amazon Prime Timeline: 2005–Today
important holidays in China
Dec 08, 2022
Important Holidays to Prepare for on Marketplaces in China
building your global marketplace
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Panic Week Prep Analyzing Patterns in U.S. Shopping Behavior Before Christmas Day
Dec 05, 2022
Panic Week Prep: Analyzing Patterns in U.S. Shopping Behavior Before Christmas Day
Variable Pricing Model- Best Strategy for Improving Amazon RoAS
Dec 01, 2022
Variable Pricing Model: Best Strategy for Improving Amazon RoAS
ecommerce accelerator vs aggregator
Dec 01, 2022
Ecommerce Accelerator vs. Aggregator
global trading problems
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6 Global Trading Problems and How Executives can Avoid Them
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Ecommerce Accelerator vs. Agency: What Makes Them Different?
Shopper trends and growth opportunities for brands in the United Arab Emirates
Nov 24, 2022
Shopper trends and growth opportunities for brands in the United Arab Emirates
MAP pricing vs MSRP difference
Nov 24, 2022
MAP Pricing vs. MSRP: What's the Difference?
Athlon and pattern
Nov 23, 2022
Athlon Optics Walmart.com Launch Beats Brand Goals in 3 Days
Amazon A+ content
Nov 22, 2022
Amazon A+ and Premium A+ Content: Pros and Cons Brands Need to Know
6 Ways to Simplify Global Expansion on Marketplaces
Nov 17, 2022
6 Ways to Simplify Global Expansion on Marketplaces
How Pattern Boosted Indigo Wild Amazon Sales with Subscribe and Save
Nov 16, 2022
How Amazon Subscribe and Save Catapulted Indigo Wild Sales by Double Digits
Brand Protection Pain Points Brand CEOs Face On Amazon
Nov 15, 2022
Top Brand Protection Pain Points Brand CEOs Face on Amazon
ideal Amazon advertising
Nov 10, 2022
3 Executive Tips to Determine Your Ideal Advertising Cost of Sales (ACoS) on Amazon
Black Friday Ecommerce Strategy
Nov 08, 2022
Products Consumers Want Most from Black Friday Shopping
Singles’ Day 2022 Top 3 Marketplace Trends for Brands to Succeed
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Singles’ Day 2022 Top 3 Marketplace Trends for Brands to Succeed
selling globally
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Top 5 Considerations Before Selling On Marketplaces in Europe
Creating a Roadmap for International Growth Success
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Where Should Your Brand Expand to Internationally?
Singles’ Day The Most Influential Marketplace Event for Any Brand
Oct 31, 2022
Singles’ Day: The Most Influential Marketplace Event for Any Brand
NoSHAVEmber? No Problem for Online Razor Retailers
Oct 28, 2022
NoSHAVEmber? No Problem for Online Razor Retailers
CEO’s Top 5 Pain Points of Selling on Amazon
Oct 27, 2022
CEO’s Top 5 Pain Points of Selling on Amazon
How Pattern Elevated Skechers to Third Best Performing Chinese D2C Site
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How Pattern Elevated Skechers to Third Best Performing Chinese D2C Site
Walmart Advertising- Everything You Need to Know to Succeed on the Growing Marketplace
Oct 20, 2022
Walmart Advertising: Everything You Need to Know to Succeed on the Growing Marketplace
Solving the Top Pain Points for Brands- Insights from Pattern’s Montage Forum
Oct 18, 2022
Solving the Top Pain Points for Brands: Insights from Pattern’s Montage Forum
Spooky Shopping Insights- How Halloween Influences U.S. Consumer Demand
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Spooky Shopping Insights: How Halloween Influences U.S. Consumer Demand
executive acceleration forum
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The Biggest Challenges for Global Brands on Amazon: Insights From Pattern’s Montage Forum
The One Thing Most Brands Are Missing to Succeed on Amazon
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The One Thing Most Brands Are Missing to Succeed on Amazon
Feetures grow with Pattern
Oct 12, 2022
Feetures Grows 20% YoY on Amazon by Optimizing Creative
Do You Know the True Costs of Amazon
Oct 11, 2022
Do You Know the True Costs of Amazon 1P?
Top Insights For Global Brands From Pattern’s Amazon UK Shopper Research 2022
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Top Insights for Global Brands from Pattern’s Amazon UK Shopper Research 2022
1P vs 3P
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Amazon 1P vs. 3P: Pros & Cons Brands Need to Know
Pattern Feetures case study
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Feetures Achieves 99% MAP Compliance with Pattern
Amazon advertising
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What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads
How Pricing Changes on Walmart.com Affect Your Brand
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How Pricing Changes on Walmart.com Affect Your Brand
global soccer impacts shoppers
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How Global Soccer Scores with U.S. Shoppers
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Leslie Hensell Key Takeaways: Taking Charge of Your Amazon Strategy
Amazon seo agency
Sep 22, 2022
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Sep 20, 2022
4 Ecommerce Marketplace Consultant Must-Haves
When is Consumer Demand Highest for Non Alcoholic Beverages
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When is Consumer Demand Highest for Non-Alcoholic Beverages?
The Biggest Influences on Consumer Demand for Coffee Products
Sep 15, 2022
The Biggest Influences on Consumer Demand for Coffee Products
The 3 Tmall Metrics That Every Brand Needs to Know
Sep 15, 2022
The 3 Tmall Metrics That Every Brand Needs to Know
3 Ways to Boost Your Ecommerce Branding from Accelerate22
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3 Ways to Boost Your Ecommerce Branding from Accelerate22
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Neil Patel Key Takeaways: Accelerating Ecommerce with Digital Marketing
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Sep 06, 2022
3 Simple Ways to Expand Your Amazon Business Internationally
ecommerce innovators podcast toms
Sep 01, 2022
Ecommerce Innovators Podcast - Walking Many Paths
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Aug 29, 2022
What Factors Impacted Consumer Demand for Video Games from 2020 – 2022?
national dog day
Aug 18, 2022
Does National Dog Day Impact Pet Supply Sales on Amazon?
The Top Marketplace Issues for Brands- Insights from Pattern’s Sundance Forum
Aug 18, 2022
The Top Marketplace Issues for Brands: Insights from Pattern’s Sundance Forum
ecommerce innovators podcast rumpl
Aug 18, 2022
Ecommerce Innovators Podcast - Covering a New Category
Protocol for Life Balance Pivoted with Pattern and Improved ROAS by 84%
Aug 17, 2022
Protocol for Life Balance Pivoted with Pattern and Improved ROAS by 84%
executive acceleration forum
Aug 17, 2022
Accelerating the Future of Marketplaces: Insights from Pattern’s Sundance Forum
Amazon revenue scorecard
Aug 16, 2022
Amazon Revenue Scorecard: The Data Brands Need to Succeed on Amazon
Top Findings From Our Amazon Germany Shopper Research 2022
Aug 15, 2022
Top findings from our Amazon Germany shopper research 2022
The Ecommerce Equation- 4 Levers CEOs Use to Drive Marketplace Revenue
Aug 12, 2022
The Ecommerce Equation: 4 Levers CEOs Use to Drive Marketplace Revenue
Amazon sponsored products feature
Aug 11, 2022
How Amazon Sponsored Products Boost Brand Revenue
american pet brand
Aug 10, 2022
Pattern Increases American Pet Brand Tmall Sales by 500%
Pattern insights
Aug 08, 2022
Global insights: Spotlight on Amazon in Emerging Markets
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Aug 04, 2022
Ecommerce Innovators Podcast - Achieving Growth Through Technology
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How Unauthorized Sellers Take Away Brand Control on Ecommerce Marketplaces
pattern increases markets
Aug 03, 2022
How Pattern Took Sylvania Beyond Amazon to Achieve Double Digit Growth
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Aug 02, 2022
How Poor Product Listings Damage Your Brand on Amazon
2 Things Brands Can Start Doing Now to Raise Your Amazon Rankings
Jul 28, 2022
2 Things Brands Can Start Doing Now to Raise Your Amazon Rankings
How Eliminating Unauthorized Sellers with Pattern Helped Paslode’s Sales Grow Over 20%
Jul 27, 2022
How Eliminating Unauthorized Sellers with Pattern Helped Paslode’s Sales Grow Over 20%
China trade partner tips
Jul 26, 2022
5 Things to Look for in a China Trade Partner
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Jul 21, 2022
Ecommerce Innovators Podcast - How Walmart Fulfillment Services is Upping the Marketplace Game
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Jul 21, 2022
How the Best Seller Badge Increases Amazon Sales for Your Brand
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Jul 20, 2022
2022 Back to School’s Biggest Trends
spectra baby grows with pattern
Jul 20, 2022
How Spectra Baby Continues to Grow 60% Year over Year with Narrow Distribution
ecommerce innovators podcast megafood
Jul 14, 2022
Ecommerce Innovators Podcast - Data Guides the Journey
expanding into china
Jul 14, 2022
Considering Launching Your Brand in China? 3 Ways to Know You’re Ready to Go Global
Pattern Launched Thorne on Tmall and Hit Over 2x Sales Projections in the First Month
Jul 13, 2022
Pattern Launched Thorne on Tmall and Hit Over 2x Sales Projections in the First Month
Snack Food’s Highs and Lows
Jul 12, 2022
Snack Food’s Highs and Lows
ecommerce innovators podcast nixon
Jul 07, 2022
Ecommerce Innovators Podcast - Innovation Through Marketplace Control
How Yogi Tea’s Ecommerce Strategy Prevented a Brand Crisis During Retail Stock Outs
Jul 06, 2022
How Ecommerce Prevented a Brand Crisis for Yogi During Retail Stock Outs and Grew Sales over 100%
ecommerce accelerator
Jul 05, 2022
Ecommerce Accelerators: The Single Way Brands Achieve Ecommerce Success
ecommerce innovators podcast
Jun 30, 2022
Ecommerce Innovators Podcast - Harnessing Your Brand’s Potential
Ready for Prime Day 2 Reasons Amazon Traffic Could Lift Your Brand Sales this Year
Jun 30, 2022
Ready for Prime Day? 2 Reasons Amazon Traffic Could Lift Your Brand Sales this Year
How Pattern Grew Sylvania Sales by 100 percent
Jun 29, 2022
How Pattern Helped Sylvania's Amazon Sales Grow by Nearly 100% with A+ Content
Amazon prime day
Jun 28, 2022
Expect Pet Products and Electronics to See Biggest Lift During Prime Day 2022
Accelerate Summit 2022
Jun 28, 2022
Accelerate Summit 2022: Showcasing the Secret of Successful Ecommerce
take control of Amazon
Jun 23, 2022
4 Steps to Take Control of Your Amazon Strategy
optimize the amazon algorithm
Jun 16, 2022
How to Optimize the Amazon Algorithm with 3 Letters
Diva cup and Pattern partnership
Jun 15, 2022
How Diva Cup Hit Record Sales with a Single Ad on Walmart
second price auction
Jun 13, 2022
3 Reasons Why Brands Should Use Walmart Connect's Second-Price Auction
buy box suppression
Jun 08, 2022
4 Ways Buy Box Suppression Blocks Your Sales
Why a Wide Strategy Doesn’t Win on Amazon
Jun 07, 2022
Why a Wide Strategy Doesn’t Win on Amazon
Why Losing the Buy Box Hurts Your Retail Partners
Jun 06, 2022
Why Losing the Buy Box Hurts Your Retail Partners
fathers day feature
Jun 06, 2022
Analysis: Which Amazon Categories Get the Biggest Father’s Day Boost?
Maximize profits on Amazon
Jun 01, 2022
2 Simple Things Every Brand Can Do to Maximize Profitability On Amazon
brand control on Amazon
May 31, 2022
Did You Know Distribution Could Derail Your Brand Strategy? Find Out How.
Pandemic’s End Triggers Massive Year for Sunglasses
May 31, 2022
How the Pandemic's End Triggered a Massive Year for Sunglasses
How Wide Distribution Impacts Your Brand on Amazon
May 27, 2022
How Wide Distribution Impacts Your Brand on Amazon
strategies to achieve marketplace control
May 26, 2022
3 Strategies to Achieve Marketplace Control on Amazon
Amazon death spiral
May 25, 2022
Are you on the Amazon Profitability Death Spiral? 3 Ways to Get Out
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May 24, 2022
How LifeSeasons Took Back 91% Control of the Buy Box
Pattern brand success
May 23, 2022
3 Steps to Brand Success on Digital Marketplaces
pattern running clothes
May 20, 2022
America’s Post-Pandemic Spike in Online Demand for Running Gear
ecommerce innovators podcast 4life
May 19, 2022
Ecommerce Innovators Podcast - Balancing Direct Selling and Digital Marketplaces
online demand for camping and outdoor gear
May 18, 2022
Online Demand for Camping and Outdoor Gear Remains Well Above Pre-Pandemic Levels
How to Stop Price Erosion on Digital Marketplaces
May 17, 2022
How to Stop Price Erosion on Digital Marketplaces
What is the Amazon Profitability Death Spiral
May 13, 2022
What is the Amazon Profitability Death Spiral?
shifting interest in bikes
May 06, 2022
America's Shifting Interest in Bikes
signs your brand is out of control on Amazon
Apr 28, 2022
8 Signs Your Brand Is Out of Control on Amazon
Amazon demand star wars
Apr 26, 2022
The Mandalorian or Baby Yoda—Which Star Wars Character is Most Popular?
Pattern data on legos
Apr 25, 2022
Are Harry Potter Legos More Popular than Harry Potter Movies?
Is Jewelry the Most Popular Mother’s Day Gift
Apr 21, 2022
Is Jewelry the Most Popular Mother’s Day Gift?
Why Baseball Product Brands Get Two Big Sales Swings Each Year
Apr 13, 2022
Why Baseball Product Brands Get Two Big Sales Swings Each Year
how marketing on chinese social channels boost tmall sales
Apr 08, 2022
How Marketing on Chinese Social Channels Helps Western brands Boost Tmall Sales
Dog or cat who Buys More Pet Supplies on Amazon
Apr 06, 2022
Who Buys More Pet Supplies on Amazon–Dog or Cat Owners?
Sell on Walmart 4 Reasons Why & 4 Steps to Start
Apr 06, 2022
Sell on Walmart: 4 Reasons Why & 4 Steps to Start
America’s Favorite Easter Candy, According to Amazon Demand
Mar 30, 2022
America’s Favorite Easter Candy, According to Amazon Demand
Is Your MLB Team the Most Popular
Mar 22, 2022
Is Your MLB Team the Most Popular?
pattern brand feature
Mar 16, 2022
Build Your Brand Strategy in 3 Steps
how to know if Amazon is working
Mar 10, 2022
How to Know if Amazon is Working for Your Brand: 6 Questions to Ask
pattern feature of jewelry
Mar 09, 2022
The Most Popular Piece of Jewelry on Amazon–Hint, It’s Not a Diamond Ring
off season Amazon ad strategies
Mar 08, 2022
8 Off-Season Strategies for Amazon Ads
Chinese new year
Mar 07, 2022
Chinese New Year: A Growing Ecommerce Opportunity
brand management with pattern
Mar 02, 2022
Brand Management: What it is & How it Protects Your Brand
Chinese New Year
Feb 23, 2022
How Chinese New Year Drives Revenue
images of barbie feature
Feb 22, 2022
Which Barbie Accessory Drives the Most Amazon Demand?
tmall flagship store
Feb 18, 2022
How your Tmall Flagship Store Helps Recruit and Retain Shoppers
the best oreo flavor
Feb 16, 2022
The Best Oreo Flavor, According to America
Cross Docking What it is & How it Impacts Your Brand featured
Feb 10, 2022
Cross Docking: What it is & How it Impacts Your Brand
national cereal day
Feb 09, 2022
Analysis: Which Cereal is America’s Favorite?
respond to reviews on Amazon
Feb 08, 2022
How to Get the Amazon Best Seller Badge
People of Pattern Jennie Wilson
Feb 04, 2022
Jennie Wilson, Senior Brand Manager: People of Pattern
How Valentine’s Day Impacts Consumer Behavior
Feb 03, 2022
How Valentine’s Day Impacts Consumer Behavior
2022 global ecommerce predictions
Feb 03, 2022
Pattern’s 2022 Ecommerce Predictions From Around the World
super bowl impacts buyers
Feb 02, 2022
How the Super Bowl Impacts Demand for NFL Team Gear
bilibili screen
Jan 31, 2022
Everything You Need to Know About Bilibili
What Brands Can Learn From Livestreaming in China
Jan 27, 2022
What Brands Can Learn From Livestreaming in China
Why Brands Should be Selling on Coupang
Jan 24, 2022
Why Brands Should be Selling on Coupang
International Retail Holidays to Know
Jan 21, 2022
International Retail Holidays to Know in 2022
national musical instrument day
Jan 19, 2022
Analysis: Online Sales of Musical Instruments
Social Commerce What it is & How to Use it Effectively
Jan 13, 2022
Social Commerce: What it is & How to Use it Effectively
People of Pattern Lara Jelowicki
Jan 13, 2022
Lara Jelowicki, International Director: People of Pattern
amazon climate pledge friendly
Jan 03, 2022
Getting Amazon’s Climate Pledge Friendly Badge
fitness with pattern branding
Dec 22, 2021
Analysis: The Market Impact of New Year’s Resolutions
Amazon advertising strategies
Dec 21, 2021
Amazon Advertising Post-Holiday: Where to Focus Now
Why & How to Use Social Selling in APAC
Dec 20, 2021
Why & How to Use Social Selling in APAC
drink header
Dec 20, 2021
Analysis: The Resurgence of Non-Alcoholic Drinks
How to Get the Walmart Pro Seller Badge
Dec 15, 2021
How to Get the Walmart Pro Seller Badge
How should you advertise on Christmas week day
Dec 10, 2021
Should you Advertise on Christmas Day?
Is Amazon Subscribe & Save right for your brand
Dec 09, 2021
Is Amazon Subscribe & Save Right For Your Brand?
Why Brand Protection is Extra Important During Holidays
Dec 07, 2021
Why Brand Protection is Extra Important During Holidays
Advertising strategies for holidays
Dec 03, 2021
How to Keep Driving Holiday Sales with Amazon Advertising
Cyber Weekend Trends & Insights
Dec 02, 2021
Pattern 2021 Cyber Weekend Trends & Insights
product photography
Nov 29, 2021
Everything to Know About Ecommerce Photography
Targets Top Holiday Categories
Nov 22, 2021
Predictions for Target’s Top Holiday Categories
beat your competition
Nov 18, 2021
4 Best Practices to Beat Your Competition This Holiday Season
cananda flag flying
Nov 17, 2021
The Canada Ecommerce Profile
brands can thrive in europe
Nov 17, 2021
Brands Can Thrive in European Markets with a Pattern Partnership
advertising strategies for black friday
Nov 16, 2021
How to (Effectively) Advertise on Amazon During Black Friday Weekend
board and card games feature
Nov 12, 2021
Analysis: 2020 Was a Banner Year for Board & Card Games. What Will 2021 Hold?
Is Your Brand Ready for Marketplace Expansion?
Nov 10, 2021
Is Your Brand Ready for Marketplace Expansion?
Amazon warehouse
Nov 09, 2021
8 Amazon Categories That Could Stockout This Holiday Season
Your Guide to Pre-Holiday Advertising on Amazon
Nov 08, 2021
Your Guide to Pre-Holiday Advertising on Amazon
holiday graphics pattern
Nov 04, 2021
Analysis: The Disruption of the Holiday Shopping Season
The Unicorn Playbook How Brands Accelerate to the Top
Nov 03, 2021
The Unicorn Playbook: How Brands Accelerate to the Top
prep for amazon black friday
Nov 02, 2021
How to Prepare Your Brand for Amazon’s Black Friday and Cyber Monday
Torsten Schäfer, Country Manager Germany: People of Pattern
Nov 02, 2021
Torsten Schäfer, Director of EU Business Operations: People of Pattern
Selling on Lazada 3 Things Brands Should Consider
Nov 01, 2021
Selling on Lazada: 3 Things Brands Should Consider
MAP compliance on Amazon
Oct 28, 2021
MAP Compliance: What it is & Why You Need It
Why You Should Protect Your Brand on Amazon in the UAE
Oct 27, 2021
Why You Should Protect Your Brand on Amazon in the UAE
Predictions for Q4 Ecommerce Sales
Oct 26, 2021
Pattern’s Predictions for Q4 Ecommerce Sales Around the World
Selling on MercadoLibre Ultimate guide
Oct 21, 2021
Selling on Mercado Libre: The Ultimate Guide
Everything You Need to Know About Bilibili
Oct 20, 2021
Everything You Need to Know About Bilibili
brand awareness vs defense
Oct 20, 2021
The Key to Awareness vs. Defense Keyword Strategy in Advertising
increase Amazon sales
Oct 14, 2021
25 Tips to Increase Sales on Amazon
How to Improve Page Speed to Drive Ecommerce Growth
Oct 11, 2021
How to Improve Page Speed to Drive Ecommerce Growth
pattern halloween header
Oct 11, 2021
Analysis: Are Americans Preparing for a Big Halloween in 2021?
predictions for Q4 sales peak in 2021
Oct 11, 2021
Pattern’s Predictions for Q4 Sales Peak 2021
What Are Acceleration Gaps_ How Pattern Helps CEOs Fill in the Gaps For Rapid Growth
Oct 07, 2021
What Are Acceleration Gaps? How Pattern Helps CEOs Fill in the Gaps For Rapid Growth
The Acceleration Framework- 5 Pillars for Growth
Oct 06, 2021
The Acceleration Framework: 5 Pillars for Growth
The Three Phases of Online Marketplace Internationalization
Oct 01, 2021
The Three Phases of Online Marketplace Internationalization
How to start prepping inventory for the peak trading season
Sep 30, 2021
How to Start Prepping Inventory for the Peak Trading Season
The Advertising KPIs That Drive Growth
Sep 30, 2021
The Advertising KPIs That Drive Growth
Strategies to Keep in Mind for Influencer Marketing
Sep 28, 2021
Strategies to Keep in Mind for Influencer Marketing
assess marketplace opportunity
Sep 24, 2021
3 Ways to Assess Your Marketplace Opportunity
What is CRO
Sep 24, 2021
What is CRO?
Amazon SEO- Best Practices to Optimize Your Listing
Sep 23, 2021
Amazon SEO: Best Practices to Optimize Your Listing
Singles’ Day China’s Biggest Online Shopping Festival
Sep 22, 2021
Singles’ Day: China’s Biggest Online Shopping Festival
why brands work with pattern british health and wellness brand
Sep 22, 2021
British Health and Wellness Brand Increases Traffic by 550% With a Pattern Partnership
Optimizing Shipping Logistics on Amazon
Sep 21, 2021
Transforming Ecommerce Fulfillment and Logistics into a Strategic Weapon
Tmall campaign
Sep 17, 2021
5 Key Steps to Creating a Successful KOL Marketing Campaign
What is Singles Day or Double 11 Festival in Ecommerce
Sep 16, 2021
What is Singles Day–or Double 11 Festival–in Ecommerce?
analysis on coffee pattern
Sep 16, 2021
Analysis: America’s Coffee Addiction
people at a conference
Sep 16, 2021
Margin pressure, challenging logistics and a lack of actionable data are brands’ top pain points when selling on Amazon in EMEA
Amazon pet brand
Sep 15, 2021
American Pet Brand Increases Tmall Sales by 500% with a Pattern Partnership
Navigating the Global Marketplace
Sep 10, 2021
Navigating the Global Marketplace
Pattern Advertising Experts Help Brands Succeed on Ecommerce Marketplaces
Sep 09, 2021
Pattern Advertising Experts Help Brands Succeed on Ecommerce Marketplaces
Why are Blogs Recommended for SEO
Sep 08, 2021
Why are Blogs Recommended for SEO?
Amazon conversion rate
Sep 08, 2021
Improve Your Amazon Conversion Rate
B2B tech brands
Sep 07, 2021
5 B2B Tech Brands That Really Need Help on Amazon
Amazon subscribe and save
Sep 03, 2021
Amazon Subscribe & Save Best Practices for Sellers
Walmart Brand Portal- Your Ultimate Guide
Sep 03, 2021
Walmart Brand Portal: Your Ultimate Guide
How to Assess Your Marketplace Opportunity
Sep 02, 2021
How to Assess Your Marketplace Opportunity
Amazon attribution
Sep 02, 2021
Amazon Attribution: What it is and How to Use it
B2B tech brands
Aug 31, 2021
5 Ways B2B Tech Brands Can Improve Their Online Presence
How to start prepping inventory for the holiday frenzy black friday
Aug 30, 2021
How to Start Prepping Inventory for the Holiday Frenzy
What Are Americans Buying on Labor Day
Aug 26, 2021
What Are Americans Buying on Labor Day?
Pattern Helps Brands Win on Target.com
Aug 25, 2021
Pattern Helps Brands Win on Target.com
Tmall campaign
Aug 24, 2021
5 Steps to Creating a Successful KOL Marketing Campaign
Why Businesses Are Buying Online Instead of Through Your VARs
Aug 24, 2021
Why Businesses Are Buying Online Instead of Through Your VARs
Why Reviews Are Important on Amazon
Aug 20, 2021
Why Reviews Are Important on Amazon
Reasons Brands Should be Selling on Marketplaces
Aug 19, 2021
Five Reasons Brands Should be Selling on Marketplaces
Electronic Accessory Brands Thrive With a Pattern Partnership
Aug 18, 2021
Electronic Accessory Brands Thrive With a Pattern Partnership
Amazon Business- What You Need to Know
Aug 17, 2021
Amazon Business: What You Need to Know
Walmart vs. Amazon Where Should You Sell
Aug 16, 2021
Walmart vs. Amazon: Where Should You Sell?
The Importance of Sponsored Brands AB Testing
Aug 13, 2021
The Importance of Sponsored Brands A/B Testing
Emerging APAC Markets
Aug 10, 2021
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Amazon's Ad Sales & Ad Spend Are Growing. Why it Matters
Covid 19 ecommerce trends
Apr 13, 2020
6 of the Most Impactful COVID-19 Ecommerce Trends
The Marketplace Control Benefits of Switching from a 1P to a 3P Seller
Apr 10, 2020
The Marketplace Control Benefits of Switching from a 1P to a 3P Seller
Target's Ecommerce Offering Is Expanding. Here's What You Need to Know
Apr 08, 2020
Target's Ecommerce Offering Is Expanding. Here's What You Need to Know
How to successfully direct promotions from a D2C site to amazon
Apr 01, 2020
How to Successfully Direct Promotions from a D2C Site to Amazon
Sales Are Down on eBay and Jet. What Does That Mean for 2020
Mar 25, 2020
Sales Are Down on eBay and Jet. What Does That Mean for 2020?
What Sellers Should Know About the Proposed Shop Safe Act
Mar 20, 2020
What Sellers Should Know About the Proposed Shop Safe Act
Will Ecommerce Emerge from COVID-19 for Better or for Worse
Mar 18, 2020
Will Ecommerce Emerge from COVID-19 for Better or for Worse?
WFS Case Study Thorne Research Sales Boost With WFS Launch featured
Mar 16, 2020
WFS Case Study: Thorne Research Sales Boost With WFS Launch
impact of coronavirus on ecommerce
Mar 13, 2020
Analysis: How Coronavirus Is Affecting Ecommerce in China & the U.S.
Here's How U.S. Amazon Sellers Can Compete With Chinese Sellers
Mar 11, 2020
Here's How U.S. Amazon Sellers Can Compete With Chinese Sellers
Amazon international strategy
Mar 10, 2020
Amazon Strategy: A Shortcut to Internationalisation
Luxury Brands Should Consider Walmart.com to Grow Their Consumer Base
Mar 09, 2020
Luxury Brands Should Consider Walmart.com to Grow Their Consumer Base
online grocery is growing feature
Mar 05, 2020
Online Grocery Is Growing. Here Are the Trends on Amazon, Walmart
package feature
Mar 03, 2020
Does Fast Shipping Make or Break a Marketplace?
What Are the Differences Between FBA and WFS
Feb 26, 2020
What Are the Differences Between FBA and WFS?
Pattern Joins Walmart's New Fulfillment Service—WFS
Feb 25, 2020
Pattern Joins Walmart's New Fulfillment Service—WFS
Walmart Surpasses eBay for No. 2 Share of U.S. Retail Ecommerce Sales
Feb 24, 2020
Walmart Surpasses eBay for No. 2 Share of U.S. Retail Ecommerce Sales
Your 2020 Guide to Winning Amazon's Buy Box
Feb 19, 2020
Your 2020 Guide to Winning Amazon's Buy Box
What Is Clean Room Advertising What Does it Mean for Amazon
Feb 17, 2020
What Is Clean Room Advertising? What Does it Mean for Amazon?
product image example feature
Feb 12, 2020
How to Optimize a Product Page Specifically to Drive Sales
person with credit card on computer
Feb 11, 2020
D2C Website Trading: Where Brands Go Wrong
ecommerce terms
Feb 10, 2020
4 Quick Ecommerce Terms You Should Know
Winning on Global Ecommerce, Silicon Slopes Tech Summit 2020 Recap
Feb 03, 2020
Winning on Global Ecommerce, Silicon Slopes Tech Summit 2020 Recap
sellers guide to Amazon SEO
Jan 29, 2020
A Seller’s Quick Checklist to Amazon SEO
Amazon add to cart
Jan 28, 2020
How the Buy Box Works & How You Can Win It
conversion rate average by rating group feature
Jan 23, 2020
Analysis: High Amazon Star Rating Ups Conversion
phone with sticky note
Jan 22, 2020
16 Subscription Business Models: What Consumer Brands Can Learn
Make 190% More Revenue By Selling on Marketplaces Beyond Amazon
Jan 21, 2020
Make 190% More Revenue By Selling on Marketplaces Beyond Amazon
Amazon EU sales for Christmas
Jan 14, 2020
Amazon EU Christmas Sales: How Pattern Performed
The 2020 Ecommerce Product Photography Guide to Storytelling Success
Jan 13, 2020
The 2020 Ecommerce Product Photography Guide to Storytelling Success
Why Every Global Brand Needs Effective Ecommerce Playbooks
Jan 10, 2020
Why Every Global Brand Needs Effective Ecommerce Playbooks
facebook live events feature
Jan 09, 2020
How a Facebook Live Event Drives Engagement
marketplace logos
Jan 06, 2020
How to Brand Yourself on Amazon, eBay, Walmart, and Google Shopping
What Is eBay’s Global Shipping Program
Dec 27, 2019
What Is eBay’s Global Shipping Program?
Here's Why You Should Grow Your Brand With Multichannel Selling
Dec 23, 2019
Here's Why You Should Grow Your Brand With Multichannel Selling
How you wish your product images look on Amazon
Dec 19, 2019
How You Wish Your Product Images Looked on Amazon
What Can You Do on Amazon Vendor Central that You Can’t Do on Seller Central
Dec 17, 2019
What Can You Do on Amazon Vendor Central (1P) that You Can’t Do on Seller Central (3P)?
baby yoda knock offs feature
Dec 13, 2019
Baby Yoda Knockoffs Show Why You Need to Protect Your Brand Online
What Happened to Amazon One Vendor A Timeline of Events
Dec 11, 2019
What Happened to Amazon One Vendor? A Timeline of Events
Quick 2019 Black Friday and Cyber Monday Ecommerce Stats
Dec 09, 2019
Quick 2019 Black Friday and Cyber Monday Ecommerce Stats
Pattern Analysis on Amazon Star Rating Featured in New York Times, Buzzfeed feature
Dec 06, 2019
Pattern Analysis on Amazon Star Rating Featured in New York Times, Buzzfeed
customer turning back on Amazon
Dec 03, 2019
5 Reasons Why Customers Might Be Turning Their Backs on Amazon
We Tried Out Amazon Live. Here's How it Influenced Sales
Nov 27, 2019
We Tried Out Amazon Live. Here's How it Influenced Sales
drive external traffic on Amazon
Nov 20, 2019
All the Tools You Can Use to Drive External Traffic to Amazon
The Ultimate Last-Minute Holiday Checklist for Amazon Sellers
Nov 18, 2019
The Ultimate Last-Minute Holiday Checklist for Amazon Sellers
people sitting on stage
Nov 15, 2019
Best Practices for Taking Your Brand Global, Silicon Slopes Panel
Top Challenges and Trends for Navigating Amazon and Ecommerce Marketplaces
Nov 13, 2019
Pattern Report: Top Challenges and Trends for Navigating Amazon and Ecommerce Marketplaces in 2019
increase profit margins on ecommerce
Nov 11, 2019
5 Methods to Strategically Increase Profit Margins on Ecommerce
The Global Ecommerce Landscape
Nov 08, 2019
Data Sheet: The Global Ecommerce Landscape & Marketplace Opportunity
holiday shopping facts
Nov 06, 2019
2019 Facts & Figures Amazon Sellers Need to Prep for the Holidays
The Benefit of Rules-Based Advertising for Ecommerce
Oct 30, 2019
The Benefit of Rules-Based Advertising for Ecommerce
Amazon listing on ipad
Oct 28, 2019
Help! Amazon Isn’t Using My Brand-Provided Copy or Images
Amazon Posts Beta for Vendors
Oct 24, 2019
Pros and Cons of the New Amazon Posts Beta for Vendors
building a brand starting at the beginning
Oct 23, 2019
Brand Building on Amazon: Is It Possible?
Should I Sell on Jet A Pros and Cons List
Oct 22, 2019
Should I Sell on Jet? A Pros and Cons List
Why (and What) You Need to Make a Great Product Page That Converts
Oct 18, 2019
Why (and What) You Need to Make a Great Product Page That Converts
Five Digital Due Diligence Red Flags when Assessing Consumer Brands
Oct 17, 2019
Five Digital Due Diligence Red Flags when Assessing Consumer Brands
Takeaways from ‘The Happiness Advantage’ feature
Oct 16, 2019
Pattern Book Club: 5 Takeaways from ‘The Happiness Advantage’
Amazon brand content
Oct 14, 2019
Amazon Combines Enhanced Brand Content and A+ Content for Sellers
What You Should Know About Amazon’s ‘North America Remote Fulfillment’ (NARF) Program
Oct 10, 2019
What You Should Know About Amazon’s ‘North America Remote Fulfillment’ (NARF) Program
Will My Sales Drop if I Switch From 1P to 3P on Amazon
Oct 07, 2019
Will My Sales Drop if I Switch From 1P to 3P on Amazon?
Now You Can Run A_B Tests on A+ Content with ‘Manage Your Experiments’ in Amazon
Oct 07, 2019
Now You Can Run A/B Tests on A+ Content with ‘Manage Your Experiments’ in Amazon
Here's How We Help Brands Create Global Ecommerce Solutions
Oct 02, 2019
Here's How We Help Brands Create Global Ecommerce Solutions
freight ship
Oct 02, 2019
How We Help Brands Create Global Ecommerce Solutions
Why You Need a Good D2C Management Strategy (and What it Should Look Like)
Sep 30, 2019
Why You Need a Good D2C Management Strategy (and What it Should Look Like)
Should I Sell on Marketplaces Besides Amazon 3 Ecommerce Marketing Strategies to Consider
Sep 25, 2019
Should I Sell on Marketplaces Besides Amazon? 3 Ecommerce Marketing Strategies to Consider
distribution partner
Sep 23, 2019
3 Signs You Need a Distribution Partner
Why Are My Product Rankings Falling
Sep 19, 2019
Why Are My Product Rankings Falling?
stop overspending on advertising
Sep 17, 2019
3 Ways to Stop Overspending on Advertising
What Happens to CRaPped Out Products featured
Sep 09, 2019
What Happens to CRaPped Out Products?
What to Do if You Have Grey Market Sellers Breaking MAP
Sep 05, 2019
What to Do if You Have Grey Market Sellers Breaking MAP
Fight Margin Erosion
Sep 03, 2019
My Retail Partners Are Mad at Me: Why You Need to Fight Margin Erosion
Improve Your Search Rankings Through SEO
Aug 26, 2019
Improve Your Search Rankings Through SEO
counter pick up service
Aug 23, 2019
Amazon Moves Closer to Customers With New ‘Counter’ Pick-Up Service
Keep Brand Integrity Scale Your Distribution
Aug 22, 2019
Keep Brand Integrity: Scale Your Distribution
grow and optimize
Aug 14, 2019
3 Keys to Grow and Optimize Your Ecommerce Sales
Why Protecting Your Brand Through Compliance Is Worth the Fight
Aug 12, 2019
Why Protecting Your Brand Through Compliance Is Worth the Fight
Pattern Brand Managers- Your Ecommerce Lifeline
Aug 06, 2019
Pattern Brand Managers: Your Ecommerce Lifeline
Amazon product description
Aug 01, 2019
5 Tips for Writing Awesome Amazon Product Descriptions
China's Little Red Book
Jul 31, 2019
Little Red Book: Understanding Social Commerce in China
Who We Are at Pattern
Jul 29, 2019
Who We Are at Pattern
marketplaces and ebay
Jul 23, 2019
4 U.S. Marketplaces Your Brand Should Break Into (Besides Amazon)
fight back against dynamic pricing feature
Jul 15, 2019
How to Fight Back Against Dynamic Pricing
walmart on a computer feature
Jul 11, 2019
Going Beyond Amazon & Breaking Into Other Marketplaces
African marketplace Jumia
Jul 10, 2019
Everything You Need to Know About African Marketplace Jumia
add video to product details feature
Jul 08, 2019
How to Add Video to My Product Details Page on Amazon
sunglasses on sale
Jul 04, 2019
Amazon Prime Day 2019: Last-Minute Sales Tactics
Amazon prime day feature
Jul 01, 2019
Amazon Prime Day 2019: Using Lessons Learned from 2018 to Win This Year
How to successfully navigate a 3P presence on Amazon
Jun 27, 2019
How to Successfully Navigate a 3P Presence on Amazon
Should I Start Selling My Products on eBay
Jun 21, 2019
Should I Start Selling My Products on eBay?
SFBSitAS Policy Reveals Amazon's Vendor Singularity Program
May 29, 2019
SFBSitAS Policy Reveals Amazon's Vendor Singularity Program
Pattern Founders Discuss Company Story, Industry Success, & Future Plans at Silicon Slopes feature
May 06, 2019
Pattern Founders Discuss Company Story, Industry Success, & Future Plans at Silicon Slopes
How to Set Up Google Shopping
Apr 26, 2019
How to Set Up Google Shopping
Why You Should Be Selling on Google Shopping
Apr 23, 2019
Why You Should Be Selling on Google Shopping
digital assistant speaker feature
Apr 18, 2019
Digital Assistants Are Changing the Way We Buy and Sell
What Is Amazon's Born to Run Program
Mar 14, 2019
What Is Amazon's Born to Run Program?
amazon on building
Mar 13, 2019
Amazon's Price Parity S-4 Seller Term Has Changed
The Manufacturer’s Dilemma- Is Vendor Central (1P) or Seller Central (3P) Better on Amazon?
Mar 12, 2019
The Manufacturer’s Dilemma: Is Vendor Central (1P) or Seller Central (3P) Better on Amazon?
How to Become an Amazon 3P Seller
Mar 12, 2019
How to Become an Amazon 3P Seller
Selling Policies and Code of Conduct on Amazon
Mar 11, 2019
Selling Policies and Code of Conduct on Amazon
Amazon dropping brands feature
Mar 08, 2019
Amazon 3P: Frequently Asked Questions and Things to Consider
Tips and Tricks for Awesome Looking Product Images on Amazon
Mar 04, 2019
Tips and Tricks for Awesome Looking Product Images on Amazon
Silicon Slopes Pushing Back on Stereotypes Women in Tech
Feb 26, 2019
Silicon Slopes Pushing Back on Stereotypes: Women in Tech
What is Amazon AMS Amazon Advertising and the Advertising Console
Feb 21, 2019
What is Amazon AMS? Amazon Advertising and the Advertising Console
improve customer retention
Feb 19, 2019
How to Improve Customer Retention on Amazon
What Are Negative Keywords on Amazon
Feb 15, 2019
What Are Negative Keywords on Amazon?
Ostrich Travel Pillow
Feb 12, 2019
10 of the Weirdest Things You Can Buy on Amazon
What Are Amazon Add On Items & How Do They Work
Jan 30, 2019
What Are Amazon Add-On Items & How Do They Work?
Why Your Retail Partners Are Mad and What to Do About It
Jan 25, 2019
Why Your Retail Partners Are Mad and What to Do About it
How to Sell More on Amazon Using Facebook Ads
Jan 22, 2019
How to Sell More on Amazon Using Facebook Ads
Ecommerce Trends What Is Amazon Exclusives
Jan 16, 2019
Ecommerce Trends: What Is Amazon Exclusives
How to start prepping inventory for the peak trading season
Jan 10, 2019
How to Start Selling My Products on eBay
Amazon social media platform feature
Jan 08, 2019
Amazon Has a Social Media Platform? We Tried Out Spark
Brands Facing Price Erosion
Jan 04, 2019
Help! I'm Facing Price Erosion!
What Is a Lightning Deal and Why Is It Important for My Brand
Dec 14, 2018
What Is a Lightning Deal and Why Is It Important for My Brand?
Pattern logo
Dec 07, 2018
Hello. We're Pattern.
how to handle negative reviews feature
Dec 06, 2018
How to Handle Negative Product Reviews on Amazon
How to stop falling product rankings on Amazon feature
Dec 04, 2018
How to Stop Falling Product Rankings on Amazon
Amazon giveaway feature
Nov 29, 2018
All You Need to Know About Amazon Giveaways
Amazon as your D2C
Nov 26, 2018
5 Reasons to Think of Amazon as Your Second D2C
Help! I Have CRaPped-Out Products
Nov 16, 2018
Help! I Have CRaPped-Out Products!
why your products should be on Amazon
Nov 06, 2018
8 Reasons Why Your Products Should Be on Amazon
These 10 Amazon Storefronts Will Give You Serious Marketplace Envy
Nov 01, 2018
Amazon Storefronts That Will Give You Serious Marketplace Envy
Amazon seller on phone feature
Sep 28, 2018
How Do I Create an Amazon Store?
sponsored products on Amazon
Sep 17, 2018
3 Methods for Determining Sponsored Product Default Bids on Amazon
The Rise of Amazon Private Label Brands How Can You Compete
Sep 13, 2018
The Rise of Amazon Private Label Brands: How Can You Compete?
What Are Sponsored Products on Amazon
Aug 23, 2018
What Are Sponsored Products on Amazon?
Amazon buy box
Aug 20, 2018
Buy Box Suppression: Why Amazon's Price Matching Is Killing Your Sales
Sizing Up Amazon Prime Day 2018
Jul 17, 2018
Sizing Up Amazon Prime Day 2018
Amazon augmented reality feature
Jul 16, 2018
Can Amazon Push Augmented Reality Mainstream?
How Will the Supreme Court's Recent Sales Tax Ruling Affect Marketplace Sellers
Jun 28, 2018
How Will the Supreme Court's Recent Sales Tax Ruling Affect Marketplace Sellers?
fight against black hat tactics
Jan 23, 2018
“Black Hat“ Tactics Hurt Your Amazon Sales. Here's How to Fight Back.
Why You Should Protect Your Brand Online
Jan 22, 2018
Why You Should Protect Your Brand Online
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