How to Become an Amazon 3P Seller

Bryant Garvin

March 12, 2019

These days, more than 50% of Amazon’s sales come from third-party sellers. If you’re one of those brands who stopped receiving purchase orders from Amazon recently or are simply hoping to become an Amazon Third-party (3P) seller, this post is for you.

The good news? If you’ve got some determination, good products and work ethic, you can build a scalable business as an Amazon seller.

Become a 3P Seller

Before you get started, it’s important to understand a few things about Amazon and Amazon sellers. Amazon directly sells products from a variety of brands like Nike, and also has its own private label goods. Less than half of all sales are by Amazon, and the remaining transactions are all done by third-party sellers.

Amazon’s goal is to offer the best possible prices and the widest range of products online. That’s why existing retailers and entrepreneurs can list their own products for sale. 3P sellers can do extremely well by offering competitive pricing and top-notch products.

Here’s how to become an Amazon 3P seller:

Set up an Amazon 3P seller account

Before you can start selling on Amazon, you need to set up an account. To do this, you’ll have to prep a few things:

- Individual Seller or Pro Account

- Make sure you understand Amazon’s selling policies & seller code of conduct

- Gather your business details

If you’ll be selling fewer than 40 items a month, you can choose to be an Amazon Individual Seller. This means you’ll pay 99 cents per sale plus transaction fees.

Amazon Seller Central

For businesses planning to sell more than 40 items, you’ll need to sign up for an Amazon Pro Seller Account. This means that you’ll pay a subscription fee of $39.00 and transaction fees.

And if you’re manufacturing your own products, you can choose to have an Amazon Vendor account and become an Amazon wholesaler if you meet certain requirements. It is invite only for those brands that are considered nationally distributed brands currently. There are pros and cons with Vendor Central for manufacturers and brands. Recently Amazon quit sending purchase orders to thousands of those selling through the Vendor Central platform causing many to question the long term viability of choosing this route.

When you set up your Seller Central account, you’ll also need to choose where you’ll ship from and to, and include your bank and contact information, along with your legal name and address.

Set up a seller profile

Once you have an active account, you can complete your seller profile. This is where customers can see information about your company, review feedback from past customers, and see your return and shipping policies.

This is also where you can tell customers all about your business, share your mission or company philosophy, and create an emotional connection with your potential customer.

List your products

Now you can list the products that you’d like to sell in the marketplace. If your product is already for sale on Amazon, you can use the descriptions and stock images on the site. You just have to describe the products and list how many you have available.

If you are moving from Vendor Central to Seller Central all of the product (ASINs) you were already selling will make this process simpler. All of the content and images you created for your products in Vendor Central should stay.

If you are a manufacturer or brand you want to make sure you take advantage of Amazon’s Brand Registry.

If you have a new product, you’ll have less competition but you’ll need to provide a UPC/EAN Number, SKU, product title, description, bullet points, and images.

Choose your fulfillment method

You have two options when it comes to shipment and fulfillment. The first is Fulfillment by Merchant (FBM). That means that it’s your responsibility to maintain inventory, label, package, and ship your products to each customer.

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The second option is Fulfillment by Amazon (FBA) this means that your inventory is stored in Amazon’s fulfillment centers, and you don’t need to worry about packaging and shipping. However, if you do choose FBA, you’ll need to meet the prep requirements. These include correct labeling, removing any other scannable barcodes, and packaging each unit within one secure package.

Poly bags must have warnings to prevent suffocation, and expiration dates must be clearly marked in the correct format. There are also a number of other prep requirements that you must follow in order for your products to be accepted.

Additional considerations for running your own 3P account

Tax Nexus Creation:

Before deciding to go the FBA delivery option as a seller it could create tax consequences because you still own the inventory until it is sold. The Supreme Court ruled in June 2018 that marketplace sellers, holding product in marketplace distribution centers (Amazon Fulfillment Centers) create a Tax Nexus for each state the distribution centers were located.

3P Forecasting:

You are completely responsible for maintaining stock inventory levels that are consistent with demand.  Both FBM and FBA will require you to retain enough inventory in your warehouse or in the FBA warehouses and regularly restock inventory to ensure that you are in stock on all products.  

Out of Stocks:

If Amazon runs out of inventory of your product, it will be marked “Out of Stock” and the BuyBox will defer to another seller who will win the BuyBox in the place of your seller account.  If all sellers are out of stock – the product detail page will no longer be searchable other than through an amazon.com/dp/ASIN url direct search for the product.

Out of Stock issues will affect your ability to leverage Amazon to grow sales more than any other thing. I refer to this as the “Amazon Death Spiral” - where because you are out of stock, your advertising is shut off, your sales rank drops, and you quickly lose any organic keyword ranking.

This will also open you up to unauthorized sellers jumping in to sell your product and fulfill the demand that is there, but you are not capturing because of inventory issues.

3P Customer Service:

As a seller of a product, you will be responsible to respond to customer inquiries and process returns.  Amazon Seller Central mandates that customers receive a response no later than 24 hours after they submit a question including weekends and holidays.  If you fail to respond within the proper time, you may have your account suspended.

3P Payment Terms:

Amazon will pay you twice a month and notify you after each payment.  There are several costs and deductions that are taken out of your Amazon payments similar to accruals.  These costs include:

- FBA Shipping Costs - Aggregated costs of all shipping FBA costs

- Seller Commission Fees - % of total retail value of the product based on category

- Long Term Storage Fees - Additional fees for products held in Amazon’s fulfillment centers over 6 months.
- Promo Rebates - for any discounts or concessions provided to customers

- Advertising Costs

- Premium Account Monthly Cost

3P authorized wholesale partner - the Pattern model

Another option available to brands and manufacturers is selecting to use a 3P authorized seller. This is where Pattern traditionally partners with brands. Pattern buys inventory from a brand and resells the inventory on the Amazon marketplace, (and others like eBay, Jet, Alibaba etc) as an authorized seller.

Pattern takes inventory risk and assists by reinvesting margins in to brand growth via content & advertising, brand protection, and brand global distribution.

The seller (Pattern) under this model will list on their own seller central account & select the fulfillment method based on margin economics and how to best represent the brand and enable sales on the Amazon platform.  

Pattern always buys inventory directly from a brand and provides a prime eligible offer whether it be through FBA, Seller Fulfilled Prime, or FBA On-Site.  

By using the above steps, you’ll be able to set yourself up as an Amazon 3P seller. Of course, there are a number of other things to consider along the way, and we can help with any questions or concerns. Get in touch to learn more.

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1P vs 3P
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Amazon 1P vs. 3P: Pros & Cons Brands Need to Know

Whether you’ve been selling your products on Amazon for years or you’re just starting out, you’ve probably wondered if 1P or 3P is the best selling model for your brand. As the top ecommerce accelerator, and 3P seller, with deep experience on Amazon, we know there’s no “best way” to sell on Amazon—it depends on your products, long-term goals, and  capabilities. 

In a 1P, or first-party relationship, Amazon buys your product wholesale and handles most of the selling details. In a 3P, or third-party relationship, you’re an independent seller on Amazon’s marketplace, which gives you both more control over your brand and more responsibility for logistics.

Deciding between 1P and 3P requires weighing the various pros and cons for your business. Brands should consider several factors before choosing which strategy makes sense. Here is more information about the pros and cons of both 1P and 3P so you can make the best decision for your brand.

1P Pros and Cons 

Pros:

  • Amazon is a well-trusted brand and consumers may trust your brand more if it is sold by Amazon.

  • Your products are automatically eligible for Amazon Prime and two-day shipping.

  • Amazon handles all the logistics: taxes, ASIN, optimization, and customer service.

  • Amazon gives exclusive benefits, such as placement priority and advanced analytics tools, to 1P sellers.

  • Selling your products through Amazon 1P could be the most price efficient option for your brand.

  • You are basically free of inventory risk.

Cons:

  • Amazon has the control to sell your product at any price they see fit, even if it’s below your established Minimum Advertising Price (MAP).

  • You may lose profit margins.

  • Amazon will pay you less frequently than a 3P relationship.

  • You will have little control over availability of inventory on Amazon at any given time.

  • Amazon can drop you as a 1P seller at any time.

Many brands choose to sell on Amazon in a 1P relationship so they do not have to manage most of the logistics and simply prefer Amazon to do it.. In addition, having  a well-trusted brand sell your product is another top consideration in a 1P seller relationship.. 

3P Pros and Cons

Pros:

  • Gives you more flexibility and control in every aspect of the selling process.

  • Strengthens your brand presence.

  • Helps you gain better access to data.

  • Provides more control in the selling process (pricing, inventory, and product listings).

  • Offers complete control over how much inventory to list.

  • You can share inventory across marketplaces, when necessary.

  • Creative control to  develop listings with better optimized content to tell your brand story.

Cons:

  • Inventory risks.

  • Responsible to create purchase orders and handling inventory logistics.

  • You are responsible for your own customer service.

  • Brand must pay additional fees to Amazon for being a 3P seller.

  • Can be subject to account suspension.

Selling on Amazon in a 3P relationship  is an increasingly popular option for brands, and it’s easy to see why. Even though becoming a 3P seller may seem like more work upfront, it ultimately gives you more flexibility and control, a stronger brand presence, and better data access.

How Do I Become an Amazon 1P or 3P Seller?

You can only become a 1P seller through a direct invitation from Amazon. To become a 3P seller, the first step is setting up a Seller Central account. You’ll then provide relevant information and verifications before getting your account approved and finally listing and shipping your products. 

3P Partners and Other Selling Model Strategies

While deciding between a 1P or 3P relationship is a solid start, selling model strategy is a bit more complicated than that. In fact, there are 7 common selling models brands may consider. Two of these models are the basic 1P and 3P models we’ve already discussed. 

Other models include the following:

  • 3P Unmanaged: no active management of your brand

  • 2P: Fulfilled by Amazon (FBA) model

  • Hybrid: leverages both 1P and 3P strategies

  • 3P Network: you create a network of authorized sellers

  • 3P Partner: you partner with one exclusive ecommerce seller

Pattern Proves the 3P Partner Model Works for Brands

In our experience, the ecommerce executives benefit most from a 3P partner model because it provides the most freedom and marketplace control on Amazon, without having to worry about complex logistics. Pattern executes  a 3P exclusive seller model because it gives our partners  the freedom and control unavailable through a 1P relationship, while also taking on the stock, management, and risks that make 3P selling intimidating.

With Pattern as your authorized wholesale partner, we buy your stock and resell the products on Amazon as an authorized seller. Once we buy your product, we’re responsible for all inventory risk, and help you optimize your content and advertising while maximizing your brand protection and brand global distribution. Our sophisticated inventory forecasting, fulfillment, and logistics systems help us predict and manage your inventory, and our experienced teams handle everything from taxes to customer service.

Unlike a 1P Amazon seller relationship, we’re eager to involve your brand every step of the way, including when it comes to branding, promotion, channel strategy, and new product launches. We respect your brand by following all brand pricing guidelines and committing to never drop below MAP policies.

Interested in increasing your margins by transitioning to a 3P relationship and partnering with Pattern? Get in touch today.

Amazon's Sponsored Product ads
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What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

What Are Amazon’s Advertising Products? Sponsored Product, Brand, & Display Ads

Utilizing Amazon sponsored ads can be a smart way for a brand to drive greater traffic to a product listing and start increasing sales. While many brands still struggle to manage their advertising strategies, 30% of Amazon brand sellers increased their advertising budgets in 2022. As ecommerce executives (or even on the nose with VPs of ecommerce?)  approve their 2023 advertising budgets, it may be worth it to take a look at Amazon’s advertising products and the benefit they may have on increasing conversions. 

​​Pattern is the premier ecommerce accelerator with all of the expertise, data-driven insights, and technology brands need to gain control on Amazon and maintain their competitive niche. We know the high value of and how to utilize Amazon’s advertising products to drive the most traffic and conversions to benefit and accelerate your brand.

Here are Amazon’s three main advertising products you should know about in order to drive listing traffic to your products and increase conversions: 

For a brand executive who is selling their product on Amazon, you may not already know the differences between campaign type, so we will walk you through the differences and uses for each of these three ad campaigns.

Sponsored Product Ads

Sponsored Products are a mid-funnel advertising strategy that gives visibility to products above the top organic listings (see example below). This strategy uses custom keywords to get products in front of the consumers who are searching for them, however it can be used to capture new audiences as well.These cost-per-click (CPC) ads require no additional copy or images, but usually receive the most interaction of the campaigns and need to be monitored closely.

As you can see, these ads look just like an organic listing, however they say, “Sponsored,” on them. These types of ads can be especially effective forms of advertising because they tend to blend in with the organic results around them. With Sponsored Products, you can get your products in front of qualified customers who are searching for your product in such a way that doesn’t make them feel like they are being served an advertisement.

Sponsored Brand Ads

Sponsored Brand Ads are a top-of-funnel brand awareness tool and function on keywords. This ad format helps show a customer what they may be in need of and where to get it.  Commonly used to promote product lines or best sellers, a Sponsored Brand ad shows up as a banner above the search results (see example below). This type of ad requires that the brand showcase at least three separate products.

Unlike other campaigns used on the Amazon platform, Sponsored Brand ads require ad copy and a unique logo. These ads also can take customers to a custom landing page, or a page on the brand store, that way they get a clear and overall picture about who your brand is, what other products you sell, and why they can trust your brand

Sponsored Display Ads

Sponsored Display ads can be a tactic for top, middle, or bottom of the advertising funnel due to its varying targeting abilities. Although most commonly found under the bullet points of a detail page, these ads can also show in emails, newsletters, and even more locations off platform.

Unlike the previous ad campaigns discussed, sponsored display ads can target shopping behaviors, like repeat purchasers, similar product purchasers, and even people who viewed the detail page but did not buy. Sponsored Display ads help customers discover your brand, drive awareness, and create loyalty. 

The example above shows just one of the many placements Sponsored Display has.

Accelerate Your Sponsored Products With Pattern 

Rather than competing with each other, each of the three sponsored ad products focus on a different section of the sales funnel, allowing you to target your customers and hit your sales numbers, all while edging out possible competitors. When brands use these advertising campaigns, they can better optimize their ad budget to improve ROAS and build revenue. 

At Pattern, we have all the resources to help your brand build successful advertising and digital marketing campaigns on Amazon so you can increase traffic and conversions, which will in turn increase your revenue

World Cup US Header
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How Global Soccer Scores with U.S. Shoppers

**How Soccer Leagues & FIFA World Cup Influence U.S. Consumer Demand** In this analysis, Pattern evaluates changes in U.S. consumer demand for soccer products. This report will help uncover: * When are soccer products in highest demand in the U.S.? * Major League Soccer vs. English Football League * Does the FIFA Club World Cup influence consumer demand? * Do FIFA World Cup group announcements impact consumer demand? * Which soccer player jerseys are the most popular among U.S. consumers? * North American players * South American players * European players * How ecommerce retailers can prepare for the World Cup and more The [FIFA World Cup](https://www.fifa.com/tournaments/mens/worldcup/qatar2022) is hosted every four years, and the next tournament will kick off on November 20, 2022. With soccer top-of-mind for many consumers, we thought it would be a great opportunity to evaluate how consumer demand is impacted by soccer events in the U.S., Europe, and globally. To help ecommerce retailers and social media strategists better meet their consumers’ preferences, we also analyzed which player jerseys were the most popular among U.S. Amazon shoppers. **When are Soccer Products in Highest Demand in the U.S.?** Unsurprisingly, consumer demand for soccer products appears to be highest when league-specific events are in play. What is interesting to note, however, is which leagues have the strongest influence on consumer demand. Despite what one may believe, it isn’t North American activity that drives the most demand for U.S. shoppers. **Major League Soccer vs. English Football League** In the U.S., Major League Soccer is the official league for soccer players. Similarly, the English Football League is the official league in the United Kingdom. When comparing change in U.S. consumer demand month over month from 2019 – 2022, we found some noteworthy behaviors. As can be seen in the 2019, 2020, and 2021 charts below, there are moderate increases in consumer demand for soccer balls and jerseys when the Major League Soccer season starts across all years: <iframe title="Change in U.S. Consumer Demand for Soccer Products in 2019" aria-label="Interactive line chart" id="datawrapper-chart-Y5KoK" src="https://datawrapper.dwcdn.net/Y5KoK/3/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> At the start of the Major League Soccer season in 2019, demand for soccer cleats rose by 43%, demand for soccer balls rose by 38%, and demand for soccer jerseys rose by 28% compared to the month prior. <iframe title="Change in U.S. Consumer Demand for Soccer Products in 2020" aria-label="Interactive line chart" id="datawrapper-chart-byv7E" src="https://datawrapper.dwcdn.net/byv7E/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> Again, at the beginning of the Major League Soccer season in 2020, demand for soccer balls rose by 28%. During this same period, however, interest in soccer cleats and soccer jerseys fell by 46% and 38%, respectively. This is likely due to the fact that the Major League Soccer season’s 2020 start date nearly coincided with the formal announcement of the COVID-19 pandemic. <iframe title="Change in U.S. Consumer Demand for Soccer Products in 2021" aria-label="Interactive line chart" id="datawrapper-chart-cBDJT" src="https://datawrapper.dwcdn.net/cBDJT/4/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> In 2021, the start of the Major League Soccer season in the U.S. saw a 46% increase in demand for soccer balls and 16% increase in demand for soccer jerseys. However, demand for soccer cleats fell by 24% during this same period. While moderate changes can be observed each year at the start of the Major League Soccer season, even more significant increases can be seen when the English Football League season commences. Here’s how consumer demand was impacted across all three years at the start of the English Foot League season: * **2019:** 47% increase in demand for soccer cleats; 0% increase in demand for soccer balls; 10% decrease in demand for soccer jerseys * **2020:** 54% increase in demand for soccer cleats; 47% increase in demand for soccer balls; 19% increase in demand for soccer jerseys * **2021:** 66% increase in demand for soccer cleats; 38% increase in demand for soccer balls; 40% increase in demand for soccer jerseys Except for 2019, consumer demand for soccer products in all three categories was higher at the start of the English Football League season than at the beginning of the Major League Soccer season. This suggests consumers are more closely following the English soccer season than the American league. **Does the FIFA Club World Cup Influence Consumer Demand?** As aforementioned, the FIFA World Cup occurs once every four years. However, the [FIFA Club World Cup](https://www.fifa.com/tournaments/mens/clubworldcup) is held every year. In 2020, the FIFA Club World Cup was originally planned for December; however, this got postponed until February 2021. As we can observe in the graph below, demand across all three soccer product categories reached their peak for the year during this time: <iframe title="Change in U.S. Consumer Demand for Soccer Products in 2021" aria-label="Interactive line chart" id="datawrapper-chart-cBDJT" src="https://datawrapper.dwcdn.net/cBDJT/4/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> This same trend was not observed during the 2019 FIFA Club World Cup tournament. During the timeframe of the tournament from December 11 – 21, 2019, demand across all three soccer product categories was relatively low: <iframe title="Seasonal Change in U.S. Consumer Demand for Soccer Products in 2019" aria-label="Interactive line chart" id="datawrapper-chart-d4ECO" src="https://datawrapper.dwcdn.net/d4ECO/3/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> Several factors could explain why consumer demand increased coinciding with the 2021 FIFA Club World Cup compared to the 2019 tournament, including: * **Pandemic Worries:** While the global pandemic was not officially announced until March 11, 2020, initial reports on the coronavirus outbreak began in December 2019. Consumers may have been less interested in recreational activities and more focused on the emerging updates coming out of Wuhan, China. * **Tournament Planning:** The 2019 FIFA Club World Cup was formally announced on September 30, 2019 (only about two months from the tournament start date). By contrast, the 2021 tournament was announced in September 2020, originally slated for December 2020, and finally postponed until February 2021. The added anticipation and game delay could have contributed to more buzz around the tournament. * **Seasonality:** Since December marks the height of the basketball season in the U.S., consumers were likely more focused on basketball-related events than on soccer. This could also explain why more consumers were interested in soccer products during the FIFA Club World Cup in 2021 than in 2019. **Do FIFA World Cup Group Announcements Impact Consumer Demand?** We were able to take a look at how U.S. consumer demand changed following the 2022 FIFA World Cup group announcement. As it turns out, U.S. consumers actually experienced decreased demand following the announcement on April 1, 2022: <iframe title="Change in U.S. Consumer Demand for Soccer Products in 2022" aria-label="Interactive line chart" id="datawrapper-chart-lX0B6" src="https://datawrapper.dwcdn.net/lX0B6/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> Since the FIFA World Cup announcement coincided with the end of March Madness and the start of the 2022 National Basketball Association playoffs, this could explain the decreased demand in soccer products among U.S. consumers. **Which Soccer Player Jerseys are the Most Popular?** Our team wanted to see which soccer player jerseys were most popular among U.S. consumers. To find this, we compiled a list of the most searched-for players in North America, South America, and Europe. From there, we tallied up all the searches in each category for all players from 2019 – 2022. Then, we compared the total searches for each individual player to the total for all players in their category. **North American Players** When it comes to soccer player preference for North American players, U.S. consumers have a clear favorite. According to our data, 95% of all searches for North American player-specific soccer jerseys between 2019 – 2022 were for American soccer player, Christian Pulisic. <iframe title="U.S. Consumer Demand for U.S. Soccer Team Member Jerseys 2019 – 2022" aria-label="Bar Chart" id="datawrapper-chart-fBlO2" src="https://datawrapper.dwcdn.net/fBlO2/2/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="255"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> While Pulisic is an attacking midfielder/winger for the United States national team, he currently plays for the Premier League club Chelsea in the United Kingdom. Since U.S. consumer demand for soccer jerseys is highest at the start of the English Football League season, this could explain Pulisic’s extreme popularity among U.S. shoppers. **South American Players** Consumer preference for South American players is a little less cut-and-dry; however, there is still a clear winner in the category. It turns out that most U.S. consumers (49%) prefer to support Lionel Andrés Messi of Argentina when it comes to South American soccer jerseys. Since many of these players also play in Europe, it makes sense that U.S. shoppers would be more interested in their jerseys than in U.S.-based players: <iframe title="U.S. Consumer Demand for South American Soccer Team Member Jerseys 2019 – 2022" aria-label="Bar Chart" id="datawrapper-chart-0dK9s" src="https://datawrapper.dwcdn.net/0dK9s/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="255"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> **European Players** When observing the top searched-for European players, we were surprised to see that no players from the English Football League appeared at the top. However, there was a clear favorite again in this category for U.S. consumers: Kylian Mbappé. With 88% of total searches for European players, Mbappé’s popularity among U.S. consumers is undeniable: <iframe title="U.S. Consumer Demand for European Soccer Team Member Jerseys 2019 – 2022" aria-label="Bar Chart" id="datawrapper-chart-cIRiH" src="https://datawrapper.dwcdn.net/cIRiH/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="279"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}(); </script> **How Ecommerce Retailers Can Prepare for the World Cup & More** Understanding how U.S. consumers follow and respond to soccer leagues, both nationally and internationally, is essential for ecommerce retailers to anticipate and satisfy changes in demand. Using this data, online sporting retailers now understand the relationship between higher consumer demand for soccer products and gear to the start of the English Football League season. Empowered with this information, they can plan their supply chain and marketing calendars more effectively, ensuring all inventory, advertising, and customer support needs are met. Here are the top takeaways ecommerce retailers should prepare for based on our knowledge: * While demand is higher during the English Football League season start than the Major League Soccer season start, demand for soccer products is higher than the seasonal average at both times, so prepare accordingly. * The top three most popular soccer player jerseys among U.S. consumers are for Christian Pulisic, Kylian Mbappé, and Lionel Andrés Messi. * The FIFA Club World Cup may also have an impact on soccer product sales, so it’s a good idea to ensure products are well-stocked during this time each year. **If you’re interested in uncovering more data like this to empower your ecommerce strategy, [request a demo](https://pattern.com/contact-us/) from Pattern today!**