Company launches as iServe
David Wright and Melanie Alder launch Pattern as iServe by selling small products on Amazon from Mel’s living room.
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Our story
From a living room in 2013 to a decade of growth, we've learned building the world's largest ecommerce accelerator.
Why we started Pattern
What sets us apart
With Pattern at your side, the growth you crave for your brand is just around the corner. Backed by global offices and an international reach spanning 100+ countries, our data-driven approach guides every step of your brand's expansion, so growth isn't a hope, it's a plan.
Our history Here's how we've learned to build a globe-spanning, category-leading ecommerce accelerator.
TriGuardian software launched
iServe launches TriGuardian, an ecommerce software for pricing protection and control.
Founders take first paycheck
Two years after starting iServe, Dave and Mel take their first paycheck and move headquarters into a small office in American Fork, Utah.
iServe rebrands as Pattern
iServe rebrands to Pattern and acquires international ecommerce consultancy Practicology to expand global footprint. Pattern obtains first tech patent and opens new corporate headquarters on Utah’s Silicon Slopes.
TriGuardian software rebranded as Predict
Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce acceleration platform.
Pattern raises $52M Series A funding, acquires top design firm
Pattern raises $52M in Series A funding co-led by Ainge Advisory and KSV Global.
Pattern raises $225M in Series B funding, valued at $2B
Pattern raises $225M in Series B funding led by Knox Lane Investments, and hits double unicorn status with a $2B valuation.
Pattern surpasses $1 billion in sale
The milestone caps off a banner year, reaching 1,400 employees, acquiring two SaaS companies, opening offices in Singapore and India, and launching Accelerate—the world’s leading ecommerce acceleration summit.
Global team expands to 1,700 member
Now operating from 18 global locations and 8 distribution centers, Pattern exceeds $1.4 billion in annual sales, launches the first full-service partner solution for TikTok Shop, and is named an Inc. Global Power Partner.
Join our team. We’re actively recruiting top talent to help us on our mission to accelerate global ecommerce for brands.
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Lehi HQ
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A26
24 Global Locations
2025
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