Put the power of 30T+ data points into every product listing.
Content Brief gives you specific insights from market data, made actionable by AI. Understand market trends and customer preferences to create product descriptions that stand out.
Pattern PXM's secret sauce.
What makes Content Brief run? 30T+ data points, AI analysis, and proprietary models that pinpoint what drives traffic, sales, and conversions.
Market Share
Our proprietary market share estimates to understand what will have the greatest impact on traffic and sales.
Artificial Intelligence (AI)
With our proprietary AI analysis and methodologies to automatically know what makes your product stand out.
Data
The foundation of it all, multiple data sources with mega data sets and 30T+ ecommerce data points to answer: what is being said about your product?
What our partners are saying.
Make data-driven decisions that convert shoppers to buyers with optimized content, everywhere they shop.
Search Optimization
Get insights on how consumers are finding your products, and adjust your keyword strategy to reach them wherever they are.
Image Stack
Use data to identify missed opportunities for product images, determine which image types help you stand out against competitors, and evaluate conversion rates for image types.
Product Attributes
Tap customer reviews for insights into preferences, areas for improvement, and which listing attributes lead to purchases.
Accelerate the velocity of your conversion flywheel.
Optimization
Boost conversion through data driven insights and generate optimized content.
Single Source of Truth
Implement Content Brief recommendations and upload them back to PXM with our PIM & DAM for consistent, accurate brand and product information.
Syndication
Syndicate your Content Brief recommendations to global marketplaces. Our white-glove support efficiently validates your content for more selling days and global growth.
AI optimization for all of your content and digital assets.
“I am so stoked about this. Making the data and insights easy to consume is one of the proudest things I’ve done in my career. We’ve done some epic things on the tech side here at Pattern... but this is more epic.”
— David Wright | Pattern Co-Founder / CEO
Frequently Asked Questions
How can the Content Brief help me understand my target customers better?
It provides insights into customer personas, shopping journeys, and buying behavior, allowing you to tailor your content and marketing strategies to better meet customer needs.
What are 'search families,' and why are they important?
Search families represent different search intents that help you understand how customers find your products. By optimizing for these search families, you can increase your reach and capture more market share.
What types of products benefit the most from using Pattern's Content Brief?
Products across various categories, especially those in competitive markets like electronics, fashion, and consumer goods, can benefit from the insights provided by the Content Brief.
Does the Content Brief support multilingual product listings?
Currently, the Content Brief focuses primarily on English-language product listings, but future updates may include support for other languages.
How does Pattern's Content Brief handle seasonal product variations?
The Content Brief can analyze market trends and customer behavior related to seasonal variations, providing insights to optimize product listings accordingly.
How does the Content Brief help in identifying upselling and cross-selling opportunities?
By analyzing customer behavior and market trends, the Content Brief can recommend related products or complementary items that customers may be interested in purchasing together.
Can Pattern's Content Brief integrate with social media platforms for product analysis?
While it focuses primarily on e-commerce platforms and digital aisles, integrating social media analytics is a potential feature for future updates.
What kind of customer feedback does the Content Brief analyze?
The Content Brief examines reviews, ratings, return reasons, and social media comments to understand customer sentiment and identify areas for improvement.
What does 30T data points mean?
"30T data points" refers to 30 trillion individual pieces of data that are analyzed by the Pattern Content Brief. These data points come from various sources, including market performance data, customer behavior, product listings, and more. By leveraging such a vast amount of data, the tool can provide highly accurate and actionable insights to optimize product content, enhance visibility, and improve conversion rates.
What is data synthesis in AI?
Data synthesis in AI involves the process of integrating and combining information from multiple sources to create meaningful and actionable insights. In the context of the Pattern Content Brief, data synthesis refers to the use of AI algorithms to analyze large volumes of data from various product listings, market trends, and customer interactions. The AI synthesizes this data to identify patterns, correlations, and key insights that can help brands optimize their product content, understand customer preferences, and gain a competitive edge. Essentially, it transforms raw data into valuable knowledge that can guide business decisions.
What is a PXM tool?
A PXM (Product Experience Management) tool is a software platform designed to optimize and manage the customer experience across all digital touchpoints where a product is sold or promoted. PXM tools enable brands to create, manage, and syndicate high-quality product content, including descriptions, images, and attributes, to ensure consistency and relevance across different sales channels. These tools often integrate with other systems, such as e-commerce platforms and content management systems, to streamline the process of updating and optimizing product listings. In the case of Pattern, the PXM tool helps brands use data-driven insights to generate and distribute optimized content effectively.
What are the benefits of Endless Aisle?
The concept of an "Endless Aisle" refers to a retail strategy where customers can access a retailer's entire product catalog, including items not physically available in-store, through digital platforms such as online kiosks, mobile apps, or e-commerce websites