Olympic Celebrations Surge in Popularity for 2024

Consumer Demand for Olympic Party Products Increased by 215%

As opening ceremonies for the 2024 Summer Olympics in Paris approach, new data from ecommerce accelerator, Pattern, indicates a return to normalcy as consumer demand for Olympic-themed products has sharply increased since the last Summer Games in 2021. In fact, demand for Olympic-themed party decorations saw a 215% increase in demand since the 2021 Tokyo Olympics, hinting at consumers’ desire to celebrate the return of the games in a post-pandemic world. 

Why it matters: After the scaled-down and delayed 2021 Tokyo Olympics, consumers are eager to resume festivities, making it essential for online retailers to prepare for the surge in demand for Olympic-themed products. With opening ceremonies taking place on July 26, now is a great time for online retailers to get ahead of demand and ensure they have the products they need to satisfy their customers. 

What we’re seeing: Our data science team analyzed consumer demand on Amazon for every day of 2021 and 2024 to determine how consumers are preparing for the Olympic games in Paris. Overall, Amazon has witnessed a 78% increase in demand for all Olympic-related products leading up to the 2024 Olympics, compared to the time preceding the COVID-19 postponed 2020 games held in 2021. 

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What’s in highest demand: When we take a closer look at which products consumers are most interested in purchasing, it’s clear that shoppers are most focused on finding decorations for their Olympic-themed parties. Here’s how demand for specific Olympic-themed products has increased from the 2021 Tokyo Olympics to the 2024 Paris Olympics:

• Demand for Olympic-themed party decorations increased by 215% from 2021 – 2024
• Olympic medals +182%
• Olympic flags +133%
• Team USA apparel +98% 
• Olympic shirts +75%
• Olympic torches +68% 

‍The takeaway: As the post-pandemic world sees a welcome return to normalcy, consumers are eager to celebrate the Olympics once more, with a particular focus on throwing parties to resume festivities. It’s wise for online retailers to ensure their shops are well-stocked with the products consumers are searching for most during this time so they can ensure shoppers are satisfied.

Pattern’s data science team analyzed consumer demand (or the number of people searching for a given item during a given period) on Amazon to determine how consumers are preparing for the Olympic games starting July 26, 2024. If you’re looking to grab the gold medal for your ecommerce strategy, reach out to our team to find out how you can use insights like these to drive your plan forward.

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