Demand & Deals on Dad’s Day Gifts in 2024

The Most Popular & Price-Conscious Gifts for Pop This Holiday

Shopping for the right Father’s Day gift can be a challenge, but new data from ecommerce accelerator, Pattern, shows that demand for classic Father’s Day gifts remains high among Amazon shoppers. Golf shoes, for instance, saw a +181% increase in demand during the weeks leading up to Father’s Day 2023 compared to the annual average. 

Why it matters: With Father’s Day right around the corner, now is the time for online retailers to prepare for the surge in demand for the most popular Dad’s Day gifts so they can keep customers satisfied. 

What’s popular: Our team compared the annual average consumer demand in 2023 for the most commonly searched for Father’s Day products to the weeks leading up to the holiday to identify which products saw the biggest increase in demand. We evaluated products in three categories: Golf, Grilling, and Classic Gifts. Here’s what our analysis showed to be the most popular items in each category: 

• Golf: Demand for Golf Shoes increased by +181% in the weeks leading up to Father’s Day compared to the 2023 average:
  • Golf Socks +92% 
  • Golf Shorts +83% 
  • Golf Clubs +56%

• Grilling: Demand for Grill Thermometers increased by 135% in the weeks leading up to Father’s Day compared to the 2023 average:
  • Grill Brushes +125%
  • Grills +103% 
  • Grilling Wood Pellets +28%

• Classic Gifts: Demand for Men’s Cologne increased by 78% in the weeks leading up to Father’s Day compared to the 2023 average:
  • Men’s Ties +77% 
  • Men’s Razors +39% 
  • Men’s Watches +13% 

‍What about pricing? As inflation continues to be a top concern for shoppers, those seeking deals on Dad’s Day gifts will find plenty of items that have experienced a decrease in price year over year. Here are the items that have seen the biggest price reduction from 2023 – 2024 in each category:

• Golf: The price of Golf Shorts decreased by 5% from 2023 – 2024:
  • Golf Clubs -5% 
  • Golf Shoes -1%

• Grilling: The price of Grill Igniters decreased by 9% from 2023 – 2024:
  • Grill Thermometers -6% 
  • Drip Pans -1%

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• Classic Gifts: The price of Massage Guns decreased by 4% from 2023 – 2024:
  • Woodworking Tools -3% 
  • Men’s Watches -3% 

‍Yes, but: There are still some items to watch out for that may cost extra this year. The following are the items in each category that saw the biggest increase in price from 2023 – 2024: 

• Golf: The price of Golf Balls increased by 24% from 2023 – 2024:
  • Golf Pants +7% 
  • Golf Socks +2% 

• Grilling: The price of Grill Brushes increased by 4% from 2023 – 2024:
  • Grilling Wood Pellets +3% 
  • Barbecue Tool Sets +1% 

• Classic Gifts: The price of Gaming Chairs increased by 4% from 2023 – 2024:
  • Men’s Razors +4% 
  • Men’s Cologne +1% 

‍The takeaway: When it comes to finding the perfect Father’s Day gifts, classic items like golf shoes, grill thermometers, and men’s cologne continue to top the charts in terms of popularity. While some items have seen significant increases in pricing year over year, shoppers can still find great pricing on many of the most popular gifts for dads ahead of the holiday.

Pattern’s data science team analyzed pricing and demand data on Amazon for every day of 2023 and 2024 so far to better understand the shopping landscape ahead of Father’s Day. If you’re looking to strengthen your ecommerce strategy with insights like these, contact our team to get more information.