Tariffs are creating pressure across global supply chains, but reacting too fast can backfire. Thinking through smart strategies for inventory, pricing, and expansion that help brands stay competitive and future-focused.

For ecommerce brands looking to sell in China, they should consider an omni-channel strategy, the local sales events, and presenting products to customers in new channels and content formats.

Pattern PXM is launching Content Brief, an AI-powered tool that uses data to help ecommerce brands analyze, optimize, and create better product listing content.