Perfect your product listings with Pattern PXM’s Content Brief

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Table of contents

Pattern PXM recently introduced Content Brief, an AI-powered, data-fueled, wow-that-was-easy new tool for optimizing spot-on product content for every marketplace. It gives ecommerce teams access to 30 trillion data points and market insights in one AI-powered tool.

As we wrap up partner testing and feedback, we wanted to share some of their impressions and actionable insights.

What is Pattern PXM’s Content Brief?

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First, we’ll share a little more about what Content Brief offers ecommerce leaders. This new solution automatically analyzes market share, consumer demographics, discovery behavior, and product performance to give you actionable recommendations for product listings that stand out against the competition.

But that’s just the start. By examining competitive products across your digital shelf and comparing your products against frequent searches, Content Brief helps you:

Boost conversion and accelerate growth on online marketplaces
Get detailed information on improvement opportunities for each of your products
Share insights with internal creative teams
Make data-driven decisions on product listings and photography

Each Content Brief is specific to a single product, so you get all the details you need to optimize exceptional content for each listing.

What are customers saying about Content Brief?

Pattern invited dozens of our brand partners to use, test, and provide input as we developed Content Brief. Ecommerce leaders have shared some of the features that impress them the most:

Data-backed insights to ensure their products stand out against the competition
Detail page content recommendations for product features that will accelerate traffic and boost conversion rates
Rich data and AI-led quantitative analysis for global, real-time optimization suggestions

“AI optimization for content is a top global priority, driving faster, smarter retail solutions. Everyone's eager to see this program in action.”

Global Ecommerce Content Lead for a global Fortune 500 consumer electronics brand

Key features of Content Brief
Several features stand out to brand leaders. Here’s a little more about what they loved.

Search optimization

Search optimization details how consumers find products –– and the practical steps they can take to improve search visibility and conversion rates.

Brands have called out that the Content Brief data on search families will allow them to optimize both paid and organic search strategies, increasing conversion rates and total orders.

"I love these insights. In health and wellness, it's easy to get lost in endless claims. This table highlights key drivers and benchmarks us against competitors, showing us new or different ways to differentiate. The data is focused and actionable."

Ecommerce Strategist for a global scientific nutrition brand

Image stack strategies

Content Brief taps data-led image strategies to identify which types of images are more likely to lead to conversion.

“Some results are surprising, like scientific validity and social responsibility [images]. And we should explore them more since we initially didn’t go there because we didn’t believe conversion [was] linked to those themes.”

Ecommerce Sales Director for a global herbal supplements brand

Product attributes

Review attributes data help brands understand consumer preferences. This data aggregates customer review themes and showcases opportunities to boost conversion and purchases.

“Internally, we've often discussed the best order to showcase our features, and this approach clearly prioritizes based on sales impact. It adds a quantitative aspect to what was previously subjective.”