Optimize your ecommerce listings with Pattern PXM’s Content Brief

If you’re selling on Amazon, Walmart, Target, Mercado Libre, Tmall, or other marketplaces, you’ll know the pain of ensuring all your product listings are not only accurate, but also stand out amongst the competition. For each product you sell, you’ll need to create optimized product descriptions, compelling images, and a keyword strategy that converts. Plus, you have to ensure that all of these are syndicated to each marketplace using the right format. 

It’s more than a full-time job, but most brand and ecommerce leaders are operating with small, busy teams. 

“In talking to brands, some of the most common pain points we hear are related to content. Marketing and ecommerce managers tell us that they have as many as 13,000 different updates to make—which is exhausting just to think about, let alone to execute.”

John LeBaron, CRO of Pattern

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Enter Pattern PXM’s Content Brief. This new solution uses AI to analyze product listings and recommend opportunities for improvement. You can share the Content Brief with your creative team to implement, as well as use PXM’s native tools to automatically take action on recommendations and start converting more customers.

What is Content Brief?

Content Brief uses AI-driven data synthesis to scan your product listings and deliver actionable insights based on trillions of data points across thousands of product categories. These insights reveal which product features customers value and highlight which images are converting customers. It identifies gaps in your product features and synthesizes customer feedback so you can stay ahead of the competition. 

Watch Pattern CEO Dave Wright discuss it here at Accelerate 24.

We believe this will be a game-changer for ecommerce, and top consumer brands agree. 

A marketing executive from a Fortune 500 consumer electronics brand said: 

"This is the thing we need the most as a business. We have all of the listening tools, review sentiment, keyword things, but nothing is in a single place like this and able to be optimized to my listing. And the thought of writing all those changes back to my PIM and then syndicating to all of my retailers, this is giving me goosebumps."

Marketing executive, Fortune 500 brand

Key features and benefits of Pattern PXM’s Content Brief

Content Brief uses a patent-pending, AI-first approach to analyze and provide recommendations for your product, drawing from vast amounts of data, including over 30 trillion data points on real-time product performance, customer behavior, and more. 

Here are some key features of Content Brief that help ecommerce leaders make informed decisions about their online listings:

Boost conversions with data-optimized images

PXM’s technology classifies the most effective types of images into 64 archetypes, such as Product Action Shot, Ingredients or Materials Showcase, and Lifestyle imagery. The Content Brief provides key statistics about the archetypes relevant to your product.

The scatterplot below shows how competitors use and convert among these archetypes. In this example, the Product Action archetype has high conversion for competitors, but it is not used in this product’s image stack. This reveals that adding an image of the product in action could boost conversion rates.

Maximize reach with search families

Search families represent distinct search intents to help you understand the paths customers take to find your products. The Content Brief reveals what topics drive traffic, empowering you to optimize SEO and PPC strategies and capture market share.

Content Brief’s analysis shows that “men’s road shoes” represent an expansion opportunity for this brand.

Leverage reviews at scale

Content Brief presents what customers like or dislike about your product and competing products. Highlighting positive themes can boost appeal. Addressing negative themes can help prevent returns and future bad reviews, improve or expand your product offerings, and refine your marketing strategy.

The charts below suggest that the shoes do not fit as expected, with 23% of negative reviews mentioning this issue. Including a sizing chart or noting that the shoe runs large may improve customer satisfaction.

Learn more

Pattern PXM’s Content Brief will revolutionize the way ecommerce brands use data to improve the customer experience.

Learn more about how Pattern PXM can help you simplify and syndicate your product content.

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