Brands can measure their Walmart Advertising success by looking at organic rank, ad sales, impressions, detail pages, and individual product sell-through.

Here's your guide to Amazon Brand Halo Sales. We discuss 10 elements that lead to Amazon brand halo, and possible methods of calculation.

The RoAS you’re getting from Amazon or an advertising agency isn’t always accurate. Improve your ad straategy by knowing one metric: true RoAS.

Amazon is not always the first choice for grocery shopping, but Pattern's data gives insights on when consumers can find deals on the online marketplace.

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Amazon has become the place to find popular trends, and latest fashion for this generation. Pattern's data shows consumers the best time to go shopping.