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Your next move in digital shelf dominance.
The problem with traditional analytics.
- Traditional metrics only tell you how many shoppers viewed your product and how many bought, not what convinced them to buy.
- You’re left with a guessing game, pouring resources into content and ads that might not be working.
- This leads to wasted spend, inefficient product listings, and missed growth opportunities.
Stop guessing. Start knowing why shoppers buy.
Your analytics platform gives you numbers, but not the “why” behind them. Knowing how many people saw your product and how many converted is only half the picture. What you’re missing is the critical insight into what actually drove that purchase decision or what stopped it.
Without clarity, you’re left guessing, investing in content, ads, and campaigns without confidence on how much they’re moving the needle.
Clear direction for product marketing
The Chessboard unlocks the secret to consumer behavior. Powered by eye-tracking, search data, and conversion insights, it goes beyond surface-level metrics to reveal what truly convinces shoppers to purchase.
With this intelligence, you can refine content, design, and marketing spend with precision like running thousands of A/B tests at once. The result? A clear, data-driven content hierarchy that maximizes efficiency and drives real growth.
ChessBoard Attributes
Product Attributes reveal which specific features are most effective, so you can optimize your content and ads to drive sales.
Audience Attributes help you understand who your buyers are and how to tailor your messaging to resonate with them.
Motivator Attributes uncover the emotional "why" behind every purchase, allowing you to position your products to appeal to your customers' core desires and boost conversion.
Table Stakes
These are the attributes shoppers expect and look for in a product. They don't make you stand out; they just allow you to compete. For a health-conscious consumer, attributes like "Support Wellness" or "Contains Natural Ingredients" are foundational for supplements; a product must have them to be considered, but they don't drive the final purchase decision.
Differentiators
These are the unique attributes that truly influence a shopper to choose your product over another. ChessBoard helps you pinpoint these unique selling points—such as "Plays To Nostalgia" or "Reduce Your Risk"—so you can prioritize them in your content and ads to beat out your competition.
Make every move a market-winning one.
Confidently position your products through ads, product detail pages, and in any marketing material to beat your competition and continually capture your customers' reasons to buy.
Ads
Know exactly which features and benefits to spotlight so your campaigns cut through the noise and drive higher click-throughs.
Product Detail Page
Create a page that persuades shoppers by highlighting the attributes that actually convert,
A+ Content
Craft enhanced content that showcases your product’s winning story built around the reasons your customers say “yes.”
What makes ChessBoard different from traditional analytics tools?
Traditional tools only show you how many people viewed or purchased your product. ChessBoard goes deeper by revealing why they converted, isolating the specific product, audience, and motivator attributes that drive purchases.
How does ChessBoard uncover the “why” behind a purchase?
ChessBoard combines eye-tracking insights, search data, and conversion actions to identify which features truly resonate with shoppers. Think of it as running thousands of A/B tests at once, across your entire product portfolio.
What are the three attribute types ChessBoard analyzes?
How does ChessBoard help improve product content and ads?
By showing you exactly which attributes convert, ChessBoard guides your content hierarchy, creative priorities, and ad spend. That means no more wasted resources on messages that don’t matter — every move you make is a winning one.
What kind of results can I expect with ChessBoard?
Brands using ChessBoard gain clarity on what actually drives conversions. That translates into more efficient content creation, higher-performing ads, and increased revenue growth — all without the trial-and-error guesswork.
Who should use ChessBoard?
Any brand that wants to maximize marketplace performance, eliminate wasted spend, and better understand what makes their customers buy.