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Shaping up with 2X ad sales
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Revenue
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Traffic
Traffic
x
Conversion
x
Price
x
Availability
Atlanta, Georgia
|
Apparel
|
Growth
+120%
YoY Ad Sales
+101%
YoY New-to-Brand Ad Sales
+138%
YoY Keywords in Top 4
16.43M
Bid Optimizations YTD
THe Brand
The SPANX revolution began in 2000 when founder Sara Blakely, seeking a smooth look under white pants, ingeniously cut the feet off her control-top pantyhose, leading to the brand's official launch two years later. This initial innovation quickly expanded into a diverse product line including bras, underwear, leggings, and activewear, all characterized by a comfort-first mentality and pioneering "targeted compression zones" that smooth, shape, and sculpt, creating the unique "SPANXeffect™". Headquartered in Atlanta, GA, SPANX now has a global presence in over 50 countries, driven by its core mission to empower women and help them feel confident and look their best.
Challenge
Doubling ads without cannibalizing organic sales.
As Amazon’s activewear marketplace grew increasingly competitive, SPANX set ambitious goals to expand market share while also launching new product collections. The challenge was beyond just increasing ad spend. SPANX needed to double the ad budget while expanding full-funnel advertising across multiple formats. At the same time, their campaigns had to deliver real incremental growth without undermining the strong organic sales they had already built. In short: double the ad budget, launch new collections, and grow market share.
Solution
AI-driven automation with Destiny and full-funnel execution with an expert team.
Pattern deployed their patented AI ad technology, Destiny. This allowed SPANX to leverage machine learning playbooks with advanced budgeting models to support the growth and management of thousands of keywords and millions of bid optimizations. With their proprietary metric, True ROAS™, Destiny invest where it counts: reducing cannibalization, improving organic rank, and driving real incremental growth. Destiny’s efficiency allowed the team to expand into an optimized full-funnel approach. The expert team utilized this freedom to execute that full-funnel strategy, deploying sponsored brand videos, display ads, and streaming TV to capture targeted audiences throughout their buying journey. By fully embracing the SPANX brand and leveraging new content execution, the team not only grew existing products but also ensured the successful launch of four new collections this year, giving each new product line the precise support needed to succeed from day one.
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result
In just one year, SPANX doubled new-to-brand sales, increased ad impressions by 655% YoY, and boosted clicks by 112% YoY.
Destiny was the engine behind SPANX’s ad growth. The platform automated more than 16 million bid optimizations, boosting efficiency and driving a 2X increase in CTR and a 64% lift in True ROAS. Their campaigns helped ad impressions soar 655% year over year, while clicks rose 112%. Most importantly, SPANX achieved +120% YoY ad sales and doubled new-to-brand sales with a +101% YoY increase. With Destiny and Pattern’s team working hand in hand, SPANX gained the control to defend its brand, the reach to capture new demand, and the momentum to keep growing season after season.
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Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
