The sweet smell of success
Revenue
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Traffic
Traffic
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Conversion
Conversion
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Price
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Availability
Pleasant Grove, UT
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Home Fragrance
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Growth
+185%
YoY Sales Growth 2024
+56%
Conversion Rate 2024
379%
2 Yr Avg NRR
^25M
Bid Optimizations 2024
THe Brand
Pura is a brand, known for its smart home fragrance diffusers, and a leader in fragrance technology. Pura allows you to elevate your space with a smart diffuser and premium fragrances, all customizable through a mobile app to control scent intensity and timing.
Challenge
Pura faced a critical gap in marketplace strategy, struggling to maximize their Amazon potential despite a strong DTC presence.
Pura had built a strong DTC presence but had yet to unlock full marketplace potential. With limited product assortment and modest revenue on Amazon, they were hesitant to dive deeper until they partnered with Pattern.
Solution
Pura leveraged Pattern’s expertise to accelerate growth and unlock their full marketplace potential. Data-driven technology informed targeted promotions and product page optimization to drive conversion.
A strategic promotions plan, utilizing Best Deals, Lightning Deals, and seasonality, was developed to boost conversions. Advertising efforts were optimized with a focus on high-return metrics, while Pura expanded their presence across multiple global platforms.
result
The growth was remarkable. In just one year, Pura expanded their product catalog from 60 SKUs to over 525, while increasing marketplace presence from one to seven global platforms.
By combining Pattern’s marketplace expertise with Pura’s relentless pursuit of growth, the brand is now setting the stage for continued success.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
