Pricing power in action
Revenue
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Traffic
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Conversion
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Price
Price
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Availability
Brevard, NC
|
Nutritional Supplements
|
Growth
+19%
YoY sales growth 2024
+29%
(ASP) Since 2021
130%
2 yr avg NRR
+3X
Growth in SKUs since 2021
THe Brand
Gaia Herbs, established in 1987, has been a pioneer in delivering high-quality, purity-tested herbal supplements. With a vertically integrated approach, Gaia has built a reputation for excellence in the natural health industry.
Challenge
Gaia Herbs was struggling to maintain control.
Operating under a 1P model with Amazon made enforcing their Minimum Advertised Price (MAP) policy difficult, leading to price erosion and brand dilution. With increased competition and growing pressure to adapt to changing retail dynamics, Gaia Herbs needed a strategic partner to navigate these complexities and safeguard their market position.
Solution
Gaia Herbs turned to Pattern
Shifting to a 3P model gave the brand the control it needed to strengthen margins and protect brand integrity in a fragmented seller landscape. A structured pricing strategy was introduced to stabilize the buy box and reinforce premium positioning. To support growth, Pattern guided a focused SKU expansion strategy and optimized advertising through its proprietary technology, Destiny, improving visibility and conversion across key placements.
result
The impact was undeniable
Gaia Herbs strengthened pricing integrity, resulting in a 29% increase in average selling price (ASP) since 2021. The introduction of Gaia PRO for healthcare professionals, along with the addition of Salus products, further bolstered the brand’s market position. With Pattern’s support, Gaia Herbs was able to expand its reach and diversify its portfolio, offering a wide range of premium herbal and dietary products to a growing customer base. The partnership has driven sustained growth and positioned the brand for continued success in a competitive marketplace.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
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Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
