A perfect fit
Revenue
=
Traffic
Traffic
x
Conversion
Conversion
x
Price
x
Availability
Newton, North Carolina
|
Footwear
|
Growth
+42%
YoY sales growth 2024
+40%
Growth in total customers 2024
134%
2 Yr avg NRR
+50%
Increase in branded searches
THe Brand
Move Free. Make Waves. Feetures delivers performance socks with a custom-like fit for athletes of all kinds. With targeted compression and seamless design, they’re made to be forgotten so nothing gets in the way of the move.
Challenge
Feetures was at a pivotal moment
To grow the brand, Feetures needed to reach new customers and showcase their innovation across a variety of sports and lifestyles. In a crowded market, simply standing out wasn’t enough—they needed a strategy to highlight their unique edge and connect with a broader audience.
Solution
Feetures teamed up with Pattern to take their brand to the next level
By combining Pattern’s technology with engaging video storytelling, Feetures expanded reach on Amazon. The launch of their golf sock line used streaming and video ads to target the right consumers at the right time. With Pattern’s insights from Amazon Marketing Cloud, Feetures' ad strategies were refined to drive new customer acquisition. Awareness campaigns boosted new-to-brand growth, while SEO and content were optimized to align with rebranding efforts, which enhanced visibility and conversion.
result
The results spoke for themselves
Feetures experienced a substantial revenue boost, stronger brand recognition, and a growing community of dedicated fans across multiple sports. Targeted campaigns and optimized content not only attracted new customers but also deepened engagement with existing ones, positioning Feetures for long-term success in a competitive market.
The exponential power of together.
Let’s talk. We accelerate brands on ecommerce.
Revenue
Traffic x Conversion x Price x Availability
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Pattern helps established brands succeed on global ecommerce marketplaces. To receive a complimentary analysis of your ecommerce presence and discuss it with an expert, please complete the form.
- Grow revenue by an average of 40% in the first year.
- Achieve profitable growth in ecommerce.
- Gain control of your brand across all marketplaces.
- Double your ecommerce resources at no cost.
- Expand to global marketplaces with ease.
