Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.
This week we are highlighting Zebra. Zebra helps brands find their performance edge with scanners, mobile computers, tablets and printers with features and form factors. With the help of Pattern, Zebra saw revenue growth of 12% year over year. We love working with the team at Zebra to grow their brand on global ecommerce platforms.
See what we accomplished together below and download the case study PDF here.
Why Zebra partnered with Pattern: Unauthorized sellers, Inconsistent and inaccurate content
Before Zebra signed on as a Pattern partner in 2018, they were experiencing some problems regarding compliance and inconsistent content across their listings. Zebra was also struggling with inaccuracies throughout their listing content.
What Zebra and Pattern accomplished together
- Cleaning up Amazon listings
- Creating new written content for listings
- Creating new image stacks to highlight product
Let’s chat about each of the pillars and discuss the outcomes we achieved working together with Zebra.
3 strategic pillars that helped Zebra grow
1. Cleaning up Amazon listings
We worked with Zebra to identify unauthorized sellers who were threatening Zebra’s control on Amazon and disrupting their prices.
This strategy was centered around using Pattern’s Predict software that helped Zebra uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provided helped Zebra identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.
After using Predict, Zebra was able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.
2. Creating new written content for listings
To continue improving Zebra’s product listings, Pattern SEO experts created new written content for all of Zebra’s listings.
Our Predict software helps our experts research potential search volume and winnability to deliver a prioritized list of high-impact keywords. Our experts then worked to implement the keywords right into the listings, then measured Zebra’s SEO performance after changes.
3. Creating new image stacks to highlight product
After gaining back control and expanding their reach, Zebra worked with Pattern to create product content that would match their high quality brand.
Pattern’s creative team worked on curating quality images and videos that educated the viewer and eventually led to a huge increase in sales.
A key part of this strategy was making all of Zebra’s product listings and content consistent across the board. Eliminating unauthorized sellers helped with this initially but creating content that was on brand really unified all of the product listings.
These creative assets were all focused around showcasing Zebra’s quality and expertise to educate the consumer on the unique benefits their brand brings to the electronics market.
- 12% increase in sales YoY
- Increased knowledge of direct to consumer selling
- Increased traffic and conversions
##One team—Zebra and Pattern
After developing an ecommerce strategy centered around these 3 pillars: eliminating unauthorized sellers, creating new written content for listings, and creating new image stacks to highlight their products, Pattern has helped Zebra reach new customers and propel them toward a long future of profitable growth.
Working together in an aligned fashion with Zebra’s team helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.
Download Zebra’s one page case study here.
If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.
Schedule a demonstration of the Pattern platform and services here to learn more.