Ecommerce holiday sales have been growing steadily over the last seven years. To give you a good idea of how Black Friday and Cyber Monday grew this year, we compiled available and relevant 2019 statistics about online shopping from sources like Adobe Analytics, SaleCycle, and JCK.

Black Friday 2019 stats

• Black Friday 2019 hit $7.4B in online sales, seeing a significant increase in online sales from all previous seven years.
  • 2013: $1.93B
  • 2014: $2.4B
  • 2015: $2.74B
  • 2016: $3.34B
  • 2017: $5.03B
  • 2018: $6.2B
  • 2019: $7.4B
• Shoppers from New Jersey, Connecticut, and Oklahoma participated most in Black Friday online sales.
• States with 2+ inches of snow had a 7% increase in online sales.
• Brick-and-mortar sales dropped 6.2% from 2018 but increased 2.3% on Thanksgiving.

Cyber Monday 2019 stats

• Cyber Monday 2019 was projected to beat out Black Friday for online sales, reaching $9.2B, up 16.9% from $7.9B in 2018.
• The “golden hours of retail” between 10 p.m. and 2 a.m. E.T. were projected to make up $2.8B, 30% of all Cyber Monday revenue.
  • Consumers spent an estimated $11M per minute online between 11 p.m. and midnight (E.T.).
• On Amazon, more customers bought items worldwide than any other day in Amazon’s history.
• Shopify had $1.5B in online sales.
  • 70% of Shopify purchases were on portable devices.
  • 69% of Shopify purchases were on mobile.

Mobile commerce 2019 holiday stats

• Hitting a new record, smartphone sales made up 33% of Cyber Monday sales.
• Cyber Monday was expected to become the first day when consumers spent over $3B on mobile devices, up 46% from 2018.
• 54% of retail site visits were from smartphones, up 19% from 2018.
• 58% of Black Friday traffic came from smartphones, up 7% from 2018 and making up 36% of purchases.
• 37% of Black Friday traffic came from desktop, down 4% from 2018 and making up 59% of purchases.
• 5% of Black Friday traffic came from tablets, down 3% from 2018 and making up 5% of purchases.

BOPIS growth in 2019

• Buy online, pick up in store (BOPIS) offerings grew 43% from 2018.

Top selling products on Cyber Monday 2019

• Frozen 2 toys
• L.O.L. Surprise! dolls
• NERF products
• Madden 20
• Nintendo Switch
• Jedi Fallen Order
• Samsung TVs
• Fire TV
• Airpods
• Air Fryers

Top Amazon U.S. products on Cyber Monday 2019

• Instant Pot Duo80
• 23andMe DNA kit
• L.O.L Surprise! Toys
• iRobot Roomba vacuum

What’s driving revenue this holiday season? (by share)

• Paid search, 24.4% (up 5.2% from 2018)
• Direct traffic, 21.2% (down 0.6%)
• Natural search, 18.8% (down 5.9%)
• Email, 16.8% (up 8.9%)
• Social media, 2.6%

Holiday shopping stats 2019

• Sales from Thanksgiving through Cyber Monday will exceed $29B, or 20% of holiday season revenue.
• The holiday season has $72.1B online revenue so far (up 16.3% from 2018).
  • Thanksgiving: $4.2B (up 14.5%)
  • Black Friday: $7.4B (up 19.6%)
  • Nov. 30 and Dec. 1: $7.4B (up 15.4%)

Pattern’s global ecommerce experts can help you win on Black Friday and Cyber Monday in 2020. Reach out to learn more.