Beverage Brands Thrive With a Pattern Partnership
Welcome to our blog series called, “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control. This week we are highlighting some of our beverage brands. With the help of Pattern, our brands’ products consistently rank within Top 10 search results on broad terms. We love working with our beverage brands to achieve profitable growth on global ecommerce platforms. See what we accomplished together below and download the case study PDF here.
Why they partnered with Pattern: Lack of brand control, inability to enforce brand standards
When many of our beverage brands started with Pattern, numerous unauthorized sellers were flooding Amazon. Not only were these unauthorized sellers disrupting prices, they were making it difficult for the brands to enforce quality controls and brand standards, which is extremely important in the food industry.
What we accomplished together
These brands partnered with Pattern to gain back control of their ecommerce presence and create quality content to represent their brand. Together we built a strategy focused on the following pillars:
- Eliminating unauthorized sellers
- Optimizing the Amazon customer experience
- Extending their ecommerce team
3 strategic pillars that fostered growth
1. Eliminating unauthorized sellers We worked with the brands to identify unauthorized sellers who were threatening their control on Amazon and damaging their brand reputation. Pattern’s Predict software helped uncover noncompliant sellers on Amazon and across the web. The visibility that Pattern’s Predict omnichannel ecommerce software provided helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings. After connecting these brands with legal counsel, they were able to clean up their distribution network and remove unauthorized sellers, strengthening their brand. 2. Optimizing the Amazon customer experience After gaining control of the marketplace, the brands worked with Pattern to create product content that would match their high quality brand. Pattern’s creative team worked on curating quality content (as seen below), including image stacks, A+ content, and an Amazon storefront that elevated the brand, educated the viewer, and improved conversion rate. Pattern’s customer service team responds to Amazon Answers and negative reviews on the product detail pages, showing customers that our brands are engaged and responsive on Amazon. 3. Extending their ecommerce team. A major benefit of working with Pattern is the expansion of your brand’s ecommerce team. This team includes one of Pattern’s brand managers, as well as a host of other experts covering advertising, creative, customer support, operations, international expansion, and more. Through combining the brands expertise with Pattern’s ecommerce expertise, they have developed a comprehensive ecommerce strategy that covers Amazon, other domestic and international marketplaces, advertising on and off-Amazon, social media, product expansion, and responding to market trends and insights. These brands also utilized Pattern’s expertise to take advantage of new Amazon programs such as Amazon Posts, Amazon Advertising Attribution, and custom creative within advertisements.
Results
After working through this strategy, beverage brands that work with Pattern saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:
- Products consistently rank within Top 10 search results on broad terms
- Product launch strategies have led to “#1 New Release” badge for multiple new products
- Ecommerce strategy has led to significant year/year sales growth
One team
After developing an ecommerce strategy centered around these 3 pillars: eliminating unauthorized sellers, optimizing the Amazon customer experience, and expanding their ecommerce team, Pattern has helped our brands reach new customers and propel them toward a long future of profitable growth. Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win. Download the one page case study here. If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket. Schedule a demonstration of the Pattern platform and services here to learn more.