Learn how Western brands deliver localised content on major Chinese social channels, including WeChat, Weibo and Xiahongshu (Little Red Book) to boost their sales on Tmall Global.

You know pet people are likely to spoil their companions with toys, treats, and even clothing, but did you know there are patterns to their purchasing behavior?

Meet Elinor & Kyle from Pattern's Guangzhou office! Learn about their responsibilities, experiences, and why they chose to work at Pattern.

From Peeps to Creme Eggs, and chocolate bunnies to jelly beans, which Easter candy is the most popular across the United States?

After a whirlwind year, MLB fans were excited for 2022’s opening day. But how did that excitement relate to their spending habits? We dug into the data.

Every company has the potential to resonate with consumers and tell a powerful brand story. Learn how to build a strong brand strategy, with Pattern.