Did you ever realize distribution control was going to be an integral part of your brand strategy? Most brand executives do not.

Amazon is a competitive marketplace where brands are constantly fighting to win the Buy Box and the sale, sometimes not realizing what they are losing control of along the way.

The results of the Death Spiral are painful and erode brand equity, sales, and profitability. The good news is you can fix this problem in three steps.

Check out how LifeSeasons removed 60+ unauthorized sellers and took 91% control the Buy Box on Amazon with Pattern.

As an executive, it is your job to capitalize on growth opportunities in ecommerce, specifically digital marketplaces, to maintain your brand’s profitability.

In this conversation, Brian Gill, SVP of Marketing at 4Life Research, and John LeBaron talk about transitioning into ecommerce, balancing the direct selling model with selling on marketplaces, and considering the buyer’s journey.