Yogi invested in a partnership with Pattern, the top global ecommerce accelerator, to solidify their ecommerce strategy, which allowed Yogi tea to survive and thrive when brick and mortar stores faced stock outs.

In this episode, Goose Kearse, President of Misty Mountain Threadworks, and Operations Manager, San Te, talk about how they keep their business at the forefront of climbing harness innovation. They also share about the passion behind their products.

Our #PeopleofPattern series shines a light on our people – their responsibilities, achievements, and why they choose to work at Pattern. This week we spoke with Peter Boldt-Christmas, Senior Strategist in Pattern's London office.

Pattern is the world’s leading growth intelligence organization for ecommerce business solutions, offering monitoring, marketing, compliance, fulfillment, and more.

Accelerate spotlighted the fact that ecommerce wouldn’t be possible without the real miracle occurring daily within every brand and business that sells in digital commerce: the miracle of the people behind the people.

A key piece of advice for any brand looking to sell on Amazon, now or in the future, is to control your Amazon strategy before your lack of strategy controls you. Discover what your brand needs to know today.