It's not surprise that May 4th drives the purchasing habits of Star Wars fans, but you may be surprised to know which characters themselves drive the most demand.

While running A/B testing may seem like a small detail, it can save advertisers and brands a lot of time and effort in the long run.

Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.

Pattern outlines how South East Asian markets are following in China’s footsteps and realising the importance of social selling in APAC.

Advertising keywords are essential for your brand to show up at the right time, in front of the right customer. A crucial piece of keyword strategy? Your Brand Defense vs. Brand Awareness approach.

Brand erosion is the decline in your product’s brand perception, often resulting in a decline in sales. Brand erosion happens for three reasons we discuss here.