Let's break down ACoS (Advertising Cost of Sales) on Amazon. We walk through why you should track ACoS and how to do it.

In order to find a trustworthy TP, brands should seek out the following characteristics: trust, transparency, talent, and traction.

It’s official — jellybeans have dethroned Peeps as the #1 Easter candy for American consumers, according to new findings from our data science team.

Comparing Amazon vs Tmall? Read the different characteristics, key success factors, and consumer journeys to consider for each marketplace.

Comparing Amazon vs Tmall? Read the different characteristics, key success factors, and consumer journeys to consider for each marketplace.

Looking at products for MLB Opening Day (March 30) Pattern’s teams discovered inflation doesn’t seem to apply to most MLB team products.