Growing a brand in today’s ecommerce industry requires effort and expertise. John LeBaron, Chief Revenue Officer at Pattern, discusses expansion.

Enhanced Brand Content allowed Vendors to create extra content to display on their product page. EBC has been updated to become A+ on Amazon.

Lightning Deals help you grow your Amazon business through advertising and discounting. Pattern's Amazon experts discuss how they work and why to do it.

Walmart+ is Walmart's new competing offering to Amazon Prime. Here's what we know, and things for brands thinking about joining Walmart Marketplace to consider.

Clean room advertising could be game changing for brands selling on Amazon. But what is clean room advertising? And will Amazon ever adopt it?

Amazon's Born to Run program allows sellers to have Amazon purchase a large quantity of product up front to avoid out of stock issues on popular products.