Pattern Acquires Global Ecommerce Consultancy Practicology

 2 minute read time

The acquisition will help Pattern’s brand partners break into Europe and Asia Pacific.

Pattern Acquires Global Ecommerce Consultancy Practicology

LEHI, UT – October 4, 2018 – Pattern, which specializes in helping brands to accelerate their eCommerce growth, has acquired UK-headquartered eCommerce consultancy Practicology. The acquisition is part of Pattern’s broader strategy to provide more expertise and services that support brands with their international eCommerce expansion and growth.

“Given the global trajectory of eCommerce, and the difficulty for brands to achieve global momentum, we are excited to provide brands with top-tier global capabilities,” said Pattern CEO David Wright. “Practicology are industry-leading experts and adding this expertise to our portfolio will further our goal to help brands grow and protect their brands online.”

Together, Practicology and Pattern will offer support to consumer brands and retailers who want to expand their eCommerce business globally. Practicology’s strategic guidance and outsourced eCommerce team model is matched by Pattern’s considerable expertise in selling and distributing on marketplaces such as Amazon, eBay, Jet and others.

“Having spent time with the Pattern team,” remarked Practicology’s Founder and Chairman, Martin Newman, “I am extremely confident in the cultural fit and complementary service offerings of our respective businesses. I am excited by the opportunity for Practicology’s clients to benefit from Pattern’s marketplace expertise, and for Pattern’s partners to further develop their international online propositions.”

Practicology has helped many brands to enter and optimize their eCommerce offerings in markets including the UK, Europe, Hong Kong, China, and Australia including: Pandora, Nike, and Skechers.

iServe was recently named a fastest growing company by Inc. 500, at number 141, and has grown to become a $200 million-plus turnover business. iServe enables brands to accelerate their eCommerce growth partnering with brands such as Samsonite, Skullcandy, Panasonic, and Sylvania.

For more information on Pattern or Practicology visit: or

About Pattern

Pattern is the world’s leading growth intelligence organization for eCommerce, offering a full suite of monitoring, compliance, sales, advertising, fulfillment and growth services for hundreds of customers across six continents. Pattern operates multiple global distribution centers and is ranked among the top 10 Amazon sellers globally. For more information, visit

About Practicology

Practicology is a strategic digital consultancy founded in 2009 with offices in the UK, United Arab Emirates, China, Hong Kong, and Australia. Practicology’s mission is to help our retail and consumer brand clients around the world solve their digital and omnichannel challenges; ultimately to sell more and build profitable relationships with their customers. For more information, visit

Explore Our Ecommerce Resource Library

Find relevant content to accelerate your ecommerce business. Stay on top of industry trends and best practices.

1P vs 3P
Amazon 1P vs. 3P: Pros & Cons Brands Need to Know

Whether you’ve been selling your products on Amazon for years or you’re just starting out, you’ve probably wondered if 1P or 3P is...
build brand awareness on se asia social
3 Ways to Build Social Media Brand Awareness in SE Asia

In the ever-evolving world of digital marketing, building brand awareness on social platforms is critical to brands’ success,...
Two wedding bands linked together
The Rise of the Budget Wedding

Increased Demand for Wedding Décor on Amazon YOY According to new data from ecommerce accelerator, Pattern, brides and wedding planners...

Digital Shelf

Sorry, Digital Shelf is undergoing maintenance.
Please check back soon.