SYDNEY – September 20, 2021 – Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed.
Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82% of the possible marks against a set of criteria designed to measure how well the brands are represented on the online marketplace to maximise their sales potential. Two other ANZ brands made the top five; beauty brands Caim & Able (#2) and Antipodes (#5).
The research analysed 50 brands selling in five product categories on the site: Baby, Beauty, Electronics, Kitchen & Dining and Pet. The scoring criteria looked at aspects of each brand’s Amazon presence including product information and imagery, localised ratings and reviews, their placement in search results on their brand terms and whether they were utilising Amazon advertising to bolster their presence in organic search results.
The top five brands all achieved more than three-quarters of the available marks when we reviewed their Amazon.com.au presence:
The research highlights areas where brands could improve their Amazon presence, to provide a better customer experience and likely improve their sales on the marketplace. Product and brand content and imagery are simple, but key, areas for improvement:
Pattern’s Head of Business Development in Australia Dan Richardson said of the findings: “It’s encouraging to see that Australian and New Zealand brands are holding their own against global competitors with an excellent presence on Amazon.com.au. However, our research also shows that there are some significant areas of improvement that most brands could make to help them sell more on the marketplace. Our scorecard is based on the best practice we have developed as one of the largest Amazon sellers in the world, and we’d be delighted to talk to brands who want to understand how to profitably grow their Amazon.com.au revenue.”
Pattern is the premier ecommerce partner to global brands helping them to deliver profitable growth through their ecommerce sites and online marketplaces such as Amazon, eBay and Tmall. With employees in 18 locations globally – including Sydney and Melbourne in Australia – we are one of the world’s largest Amazon sellers.We act as the authorised Amazon seller to more than 100 brands, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence. In addition, our consulting arm supports the development of brands’ marketplace strategies.For more information, visit www.pattern.com/au
Joanna Perry Global Head of Marketing
Kathryn Coleman Head of Customer Marketing - Australia+64 424 064 115
press@pattern.com