As an ecommerce business on Amazon, protecting your brand from fraud needs to be one of your biggest priorities. From third-party sellers changing the name of your products to competitors using your brand name to sell their low-quality items, there’s a lot of things that can affect your brand if you’re not careful.
That’s why online stores should get serious about Amazon Brand Registry, the ecommerce platform’s suite of tools to protect their brand. It’s going to offer you more security while also creating a better brand experience for your customers.
- What is Amazon Brand Registry?
- The 6 Benefits of Amazon Brand Registry
- How to Register for Amazon Brand Registry
What is Amazon Brand Registry?
Amazon Brand Registry is a program that allows store owners on Amazon to gain access to a wide range of advanced tools to improve their business, protect their brand, and deliver better customer experiences. It can make a significant difference if you’re trying to take your Amazon store to the next level.
Whether it’s to measure your store performance or find new ways to reach customers, registering your brand on Amazon is worth it. Some of the solutions it offers include:
- Brand Protection
- Brand Experience Optimization
- Advanced Store Analytics
6 Benefits of Amazon Brand Registry for Brands
Many advantages come with getting your store qualified for the Brand Registry program. These main benefits include the following:
1. Gain complete protection of your brand’s product listings
With Amazon Brand Registry, you gain complete protection over your product listings. That means you gain control of how your product listing’s information displays on the platform and how you want to promote your products. Your listings will be protect in multiple ways:
- Protects your advertising data
- Protects your brand name from being for low-quality products
- Protects your product listing’s information from changing
2. Boost your product sales and drive more conversions
So what happens when Amazon better protects your brand data and removes any fraudulent listings related to your brand from its platform? You’ll naturally see an increase in sales. When customers type in your search terms on Amazon, they’ll always find your products and not others.
3. Better understand your customers with data-driven analytics
Ask yourself: how well do you know your customers? Understanding the needs of your audience and what drives them to purchase will be vital to delivering the best results on Amazon.
With Amazon Brand Registry’s advanced analytics feature, you get access to data on customer search and the buying behavior of your target customers. You’ll be able to instantly identify which products are working the best with your audience, which search terms your audience is frequently typing in, and key demographics. From there you can use the insights to improve your store experience and your products.
4. Get access to Amazon’s A+ Content feature
Amazon’s Brand Registry program comes with the A+ Content Manager that stores can use to improve the display of their product listing. You can add extra text to your item listing, add high-quality images, include unique brand stories, and more.
With all of this new enhanced brand content, it’s going to be easier to showcase your product’s unique value proposition and overcome any objections your customers may have.
5. Deliver a better shopping experience for your customers
If you register your brand on Amazon, you can instantly improve the experience of your online store and find better ways to engage your customers. You’ll have all the tools to make your Amazon store stand out from your competitors such as the following:
- Create an easily customizable Amazon storefront
- Leverage the use of Sponsored Brand Ads
6. Better support from Amazon
If you notice any fraudulent activity surrounding your brand and products, you benefit from exceptional support from Amazon. The platform will handle all of your complaints quickly and efficiently. Amazon has its own dedicated team that reports any suspicious activity and counterfeit products.
Step Up Your Business with Amazon Brand Registry
Stores on Amazon have a lot to gain out of signing up for the ecommerce platform’s Brand Registry program. From better brand protection to endless ways of engaging customers, you’ll have everything you need to drive more sales and boost awareness.
As a top 3P seller on Amazon, Pattern helps brands ensure they are offering the best possible experience for their consumers, starting with protecting your brand. Countless Amazon stores have boosted their sales and improved their search results thanks to our expertise.
Want to learn more about delivering a better brand experience on Amazon? Contact us.