One Amazon Live Event Wins Owlet the Best Seller Rank in Two Categories
Owlet is dedicated to providing innovative baby monitor products that can track a baby's vital signs, giving parents peace of mind. With such a compelling product solution, Owlet wanted to raise brand and product awareness.
Working with Pattern as its 3P partner on Amazon, Pattern decided to host an Amazon Live event to feature Owlet products in use. That way, Owlet could demonstrate the efficacy of their baby monitoring products dispelling any consumer doubt, skepticism, and addressing all questions.
Amazon Live Kicks Off Owlet Sale Event
Pattern produced and executed an Amazon Live to kick off a sale with Owlet. Pattern’s creative team set up a studio at our global headquarters complete with a baby crib, Owlet products, and two charismatic hosts who acted as brand advocates. After the event, Pattern's digital marketing experts measured the impact to overall sales.
During and After Amazon Live, Owlet Sales Spike
During the event, Owlet traffic, defined by Amazon page views and sessions, spiked. The event’s attention to product detail, compelling video, and host engagement improved conversions too. Owlet's sales increased by over 10% during the week of their Amazon Live event and sale.
But the success didn’t stop there–the event improved Owlet's Best Seller Ranking as well. Their sock monitor went up ~70% and their camera by ~69% during that week.
Owlet Traffic, Conversion, and Rank Skyrocket
Owlet sales, page views, and sessions all spiked during the Amazon Live event.
Owlet increased sales by approximately 9-16% throughout the whole week of the Live event and sale.
Owlet’s Best Seller Ranking Jumped:
Sock monitor improved by 70% during the week of their Amazon Live event and sale.
Camera improved by 69% during the week of their Amazon Live event and sale.
Pattern’s Amazon Expertise
As the world’s top ecommerce accelerator and Amazon 3P partner, Pattern knows how to take advantage of the various advertising channels on Amazon and other marketplaces to build your brand. Pattern’s strategy is grounded in data-driven trends and consumer shopper behavior on Amazon, which is applied to our ecommerce equation.
How can we increase traffic and conversion to your brand? Contact us today.
“Partnering with Pattern has expanded our ability to capitalize on sales-driving opportunities that we wouldn't be able to tackle on our own. ”
– Jared Anderson, Owlet VP of Sales
Catch a behind the scenes moment from the Amazon Live Event: