April 7, 2021

Supplement Brands Win With a Pattern Partnership

By Clarissa Peters / Customer Success

Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting some of our supplement brands.

See what we accomplished with these brands below and download the case study PDF here.

supplement case study

Why supplement brands partner with Pattern: Competitive and challenging industry, lack of brand control, inconsistent listings and content spread

Supplement brands face a series of unique challenges that the Pattern model can help solve. There are many regulations and intricacies to the supplement market that can make navigating the ecommerce marketplaces difficult.

What supplement brands and Pattern accomplish together

Supplement strategy

Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:

  1. Tracking unauthorized sellers with Pattern’s Predict software
  2. Expanding into global markets
  3. Educating consumers using quality content

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with Feetures.

3 strategic pillars that fostered growth

1. Tracking unauthorized sellers with Pattern’s Predict software

We worked with these brands to identify unauthorized sellers who were threatening their control on Amazon and disrupting their prices.

This strategy is centered around using Pattern’s Predict software that helped the brands uncover all of their current noncompliant sellers across Amazon. The visibility that Pattern’s Predict omnichannel ecommerce software provided helped the brands identify key contributors to their control problems including channel conflict, price erosion, and inconsistent product listings.

After using Predict, these brands were able to clean up their distribution network and remove unauthorized sellers causing channel conflict and price erosion.

2. Expanding into global markets

After eliminating unauthorized sellers, Pattern and the brands worked together to expand their reach by entering new marketplaces.

Pattern experts help these brands enter into various domestic marketplaces as well as international marketplaces.

Expanding to new marketplaces allowed these brands to get in front of customers quickly and efficiently.

3. Educating consumers using quality content

After gaining back control and expanding their reach, the brands work with Pattern to create product content that would match their high quality brand.

Pattern’s creative team worked on curating quality images and videos that educated the viewer and eventually led to a huge increase in sales.

A key part of this strategy is making all of the product listings and content consistent across the brand’s listing. Eliminating unauthorized sellers helped with this initially but creating content that was on brand really unified all of the product listings.

Results

supplement results

After working through this strategy, the supplement brands that work with Pattern see a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:

  • Successful launches on Tmall and other international marketplaces
  • 98% MAP Compliance Increase
  • 50% sales growth
  • 84% increase of RoAS in 3 months

One team

After developing an ecommerce strategy centered around these 3 pillars: eliminating unauthorized sellers, expanding to new marketplaces, and optimizing images and content, Pattern has helped supplement brands reach new customers and propel them toward a long future of profitable growth.

Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download the one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

More Resources
Amazon MPS Benchmark: Top Consumer Tech Brands 2021
Amazon MPS Benchmark: Top Running Brands 2021
How to Evaluate an Exclusive 3P Seller on Amazon
Amazon MPS Benchmark: Top Information Tech Brands 2021