BookTok Phenomenon Tops Charts for Pumpkin Spice Demand in 2024

The most popular pumpkin spice product this year isn’t something you can eat. According to new data from ecommerce accelerator, Pattern, the top-searched pumpkin spice-related item is BookTok phenomenon, The Pumpkin Spice Café, accounting for over 35% of all pumpkin spice-related searches. 

Why it matters: With fall in full swing, pumpkin spice is set to be as popular with Americans this year as it was last year; however, we may have passed the peak of the pumpkin spice craze when it comes to snacks and scents. Growth in year-over-year demand for the season is 2% lower in 2024 than it was in 2023. 

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Most searched: Our team analyzed demand data on Amazon to understand recent trends in the pumpkin spice craze and identify the most popular products among consumers. Of all pumpkin spice-centric products available on Amazon, these were the top 10 most popularly searched-for items: 

1. The Pumpkin Spice Café book
2. Pumpkin spice syrup
3. Pumpkin spice creamer
4. Premier Protein pumpkin spice 
5. Pumpkin spice k-cups
6. Pumpkin spice coffee
7. Pumpkin spice candle 
8. Pumpkin spice Dude Wipes 
9. Pumpkin spice Stanley
10. Pumpkin spice protein shake

‍Most unique: During our analysis, we noticed some unique products among the most searched-for items on Amazon. These included items like: 

• Pumpkin spice dog cologne
• Pumpkin spice deodorant 
• Pumpkin spice perfume
• Pumpkin spice toilet paper

‍The takeaway: Pumpkin spice’s popularity doesn’t seem to be going anywhere fast; however, with a 2% decrease in overall demand from 2023 – 2024 compared to 2022 – 2023, the craze could be dwindling.

Pattern is the world’s top ecommerce accelerator and the largest global seller on Amazon. Tracking 30 trillion historical ecommerce data points with billions of ecommerce data points every month, our team is able to pinpoint trends in consumer demand with precision accuracy. If you’re interested in spicing up your ecommerce strategy with insights like these, reach out to our team online for more information.

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