Waterpik® is the #1 brand of Water Flossers—oral health products known for performance, quality, and award-winning technology—providing preventative and restorative oral care. Waterpik, based in the United States, was looking for a partner to support their global expansion into Southeast Asia who had two primary areas of expertise:
Waterpik partnered with Pattern because of our experience in scaling brands globally and our market expertise in Asia. The brand also valued Pattern’s strong relationships with local Asian ecommerce marketplace platforms.
Pattern’s first initiative was to overhaul Waterpik's distribution, including choosing a logistics partner and establishing a pick-and-pack process. Pattern set up flagship brand stores on Lazada, Shopee and Amazon as well as DTC sites in Singapore, Malaysia and in Hong Kong (on HKTVmall) to streamline distribution and reduce parallel importers.
To further accelerate the brand across marketing channels, Pattern used local insights, advertising expertise, and key online marketplace initiatives to grow Waterpik.
The offline to online (O2O) campaign saw impressive results from pre-purchase consumer education:
With Pattern as their partner in Asia, Waterpik established brand relevancy and awareness within their target market and drove greater than expected sales in under 6 months. The highly effective offline and online marketing campaigns showcased Pattern’s deep understanding of the local market and how to successfully grow a brand in Southeast Asia.
Expand your brand in Asia with Pattern. Contact us today.
After switching to Pattern, we saw a significant improvement in our online sales. Pattern helped us set up our stores on Lazada and Shopee, create professional-looking listings, and run effective marketing campaigns. They also helped us with inventory management and order fulfillment.
–Luke Lim, APAC eCommerce Manager