June 9, 2021

Pattern Propels Shoe and Apparel Brands Towards Long Term Growth

By Clarissa Peters / Customer Success, Brand Growth, Clothing, Shoes & Jewelry

Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting some of our shoe and apparel brands.

See what we accomplished with these brands below and download the case study PDF here.

Why shoe and apparel brands partnered with Pattern: Needed to increase their online channel growth, inconsistent brand messaging, navigating international marketplaces

Many brands selling on ecommerce marketplaces find it to be a complicated and nuanced process. Shoe and apparel brands are no exception to this. This being said, there are countless opportunities for brand growth on these ecommerce platforms.

What shoe and apparel brands and Pattern accomplish together

Shoe and Apparel Strategy

Brands partner with Pattern to gain back control of their ecommerce presence and create quality content on all ecommerce platforms to represent their brand. Together these brands and Pattern build a strategy focused on the following pillars:

  1. Collecting necessary data to make educated decisions
  2. Navigating specific regulations for each region/marketplace
  3. Producing high quality product content

Let’s chat about each of the pillars and discuss the outcomes we achieved working together with these brands.

3 strategic pillars that fostered growth

1. Collecting necessary data to make educated decisions

We help our brands dominate marketplaces and their competition by analyzing extensive data that paints a complete picture of the brands’ current situations.

This strategy is centered around using Pattern’s Predict software. Using Predict, brands can get extensive insight to a number of key data sets that impacts strategies and helps them win on ecommerce platforms.

“By taking the time to understand our whole business, Pattern was able to expertly deliver a tailored solution that has produced fantastic results.” said Jonathan Oates, Converse Online Manager

2. Navigating specific regulations for each region/marketplace

Every country and region operates under different rules and regulations which can be extremely difficult to navigate and keep track of without the proper tools and experts. Pattern has a number of experts for each marketplace. These experts know the ins and outs of the various marketplaces and how to optimize on them to make sure our brands win.

“Engaging and approachable, Pattern has helped us navigate the ecommerce marketplace in the most efficient and cost effective manner.” said Jonathan Oates, Converse’s Online Manager.

3. Producing high quality product content

Brands work with Pattern to create product content that matches their high quality brand.

Pattern’s creative team curates quality images and videos that educate the viewer and eventually lead to a huge increase in sales.

A key part of this strategy is making all of the product listings and content consistent across the brand’s listing.

“I trust Pattern implicity to make content that is on brand. I don't doubt their choice. Whenever they come to me with ideas, I'm always all thumbs up,” said Shelly Tackett, Art Director at Feetures.

Results

Shoe and Apparel Results

After working through this strategy, the shoe and apparel brands that work with Pattern saw a plethora of success and growth. Here are some of the wins these brands have seen since working with Pattern:

  • D2C site revenue grew by 133%
  • Conversion rate increased 27%
  • 67% revenue growth in 1st year
  • 99% MAP compliance

One team

After developing an ecommerce strategy centered around these pillars: collecting necessary data to make educated decisions, navigating specific regulations for each region/marketplace, and producing high quality product content, Pattern has helped shoe and apparel brands reach new customers and propel them toward a long future of profitable growth.

Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download the one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

More Resources
Accelerate Your International Presence—China
Top Health Supplement Brands 2021
Amazon MPS Benchmark: Top Men's Watch Brands 2021
Marketplace Internationalization Checklist