August 25, 2021

Pattern Helps Brands Win on Target.com

By Clarissa Peters & Kevin Lamb / Customer Success

Welcome to our blog series called “Why Brands Work With Pattern.” Each week we discuss why the top brands in ecommerce turn to Pattern to drive global, profitable growth and control.

This week we are highlighting some of our brands thriving on Target.com.

See what we accomplished with these brands below and download the case study PDF here.

Why these brands partner with Pattern to manage Target.com: Unique marketplace nuances, untapped growth opportunities

Entering new global marketplaces can be a scary and daunting task. There are a number of specific nuances that are unique to each marketplace. That being said, there is a tremendous amount of growth to be found on Target.com that can be hard to tap into without the right tools.

Why should brands sell on Target.com?

Target LinkedIn V01-01

Target.com provides brands with a new marketplaces with untapped growth opportunities. We will briefly walk through the following unique reasons that you should consider selling on Target.com:

  1. Unauthorized sellers are gated
  2. Provides a streamlined, curated experience for customers
  3. Lots of latent demand on Target.com

Let’s chat about each of these topics and discuss the outcomes we achieved working together with these brands.

3 reasons to sell on Target.com

1. Unauthorized sellers are gated

Target.com boasts exclusivity by UPC. That means, if a seller lists a product, nobody else can list that product. That is great news for brands who want only authorized distributors selling their products online, because it effectively gates unauthorized sellers from selling their products on Target.com, provided they list them there first.

2. Provides a streamlined, curated experience for customers

Target creates a streamlined, curated experience for customers. The marketplace seeks to limit the assortment they carry for each product type to the very best products in order to reduce the amount of brands that a customer would have to sort through to make a decision.

3. Lots of latent demand on Target.com

Since Target.com provides a fair amount of unique benefits to both buyers and sellers, there is a lot of latent demand to go with the untapped potential. Below are some statistics on the demographics of the average Target.com shopper.

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Target Charts V02-01

Results

Even though Target.com is a fairly new marketplace, Pattern and our partners have already seen success and growth:

  • First sale happened less than one hour after launch
  • Brands are seeing revenue around 1%-3% of their Amazon revenue

One team

After developing an ecommerce strategy to launch our partners on Target.com, Pattern has helped brands reach new customers and propel them toward a long future of profitable growth.

Working together in an aligned fashion with the brands’ teams helped us achieve these results together. Partner obsession is in our DNA—we win when our partners win.

Download the one page case study here.

If you are facing similar ecommerce challenges, Pattern can help. Our global platform and services don’t cost you anything—that’s right, $0 out of your pocket.

Schedule a demonstration of the Pattern platform and services here to learn more.

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