Leading in Ecommerce is a podcast that brings together the brightest minds and leaders in the industry to explore innovative strategies and trends in global ecommerce. Our host is John Lebaron, Chief Revenue Officer at Pattern, the premier partner for global ecommerce acceleration. To kick off our new season, we have a special edition episode with Neil Patel, the co-founder of NP Digital and expert in digital marketing. Listen to John LeBaron and Neil Patel as they discuss last year’s Accelerate summit as well as recent trends and insights on ecommerce digital marketing strategies.

Special Edition Episode with Guest Speaker: Neil Patel, Co-Founder of NP Digital

Neil is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this special Accelerate ‘23 edition of Leading in Ecommerce, Neil Patel shares his insights on ecommerce digital marketing strategies and trends within the industry. Hear how Neil and NP Digital helps businesses deconstruct and improve their digital marketing strategies and what has led him to NP Digital’s success, including hiring an innovative and resilient team.

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Synopsis

• [00:30] - Introduction to Neil Patel and NP Digital
• [00:45] - Neil Patel speaking at Accelerate ‘23
• [4:40] - How Neil helps businesses deconstruct their digital marketing strategies.
• [08:15] - Neil’s views on omni-channel digital marketing approach
• [10:45] - Services that NP Digital provides to businesses
• [14:15] - Neil’s personal business growth approach
• [16:00] - What lead to Neil’s success in digital marketing
• [18:00] - Hiring a great team to grow your business
• [22:05] - Role of AI (ChatGPT) in digital marketing
• [23:05] - Finding which digital marketing strategies work for your business
• [27:30] - See Neil Patel, along with Michael Phelps, Jessica Alba, and industry experts speak at Accelerate ‘23

Here are some things we learned from Neil Patel:

Neil explained how he deconstructs businesses’ digital marketing strategies. NP Digital focuses on helping businesses improve their digital marketing strategies. Neil mentioned the questions he asks businesses to help deconstruct their current marketing strategy. The questions focus on the following:  

• Market: What market are you in and how big is that market?
• Revenue: What is your current revenue?
• Channels: What channels are you leveraging to generate your sales?
• Current Strategy: What is working/not working for you?

Resilience and learning are what leads to success. Neil Patel mentioned resilience and learning as what has led him to his success in the digital marketing industry. Along with resilience and learning, Neil attributes success to an incredible team of game changers. Listen to Neil Patel again at our Accelerate summit on May 10-11, in Salt Lake City, UT.  Use code NPD20 to buy discounted tickets at accelerationsummit.com.