Inflation Crashes Super Bowl Parties in 2023

Pattern Data Science

January 31, 2023

 2 minute read time
Inflation Crashes Super Bowl Parties in 2023

Snack Prices Skyrocket Ahead of Super Bowl Celebrations

As football fans prepare for their annual Super Bowl celebrations, they can expect to pay a higher price to host their parties.

What’s happening: It’s no secret consumers are feeling the sting of inflation at the grocery store. However, popular Super Bowl snacks have been hit particularly hard by the effects of inflation.

Why it matters: 99 million people watched The Super Bowl in 2022, meaning millions of Americans will be impacted by price increases in 2023.

What we’re seeing: The average price of all snack foods and condiments rose by 6% from Q1 2022 to Q1 2023. However, at the individual level, some party snacks saw increases as high as 35%. Here’s how prices for popular Super Bowl snacks and condiments have increased since Q1 2022:

  • Mayonnaise +35%
  • Mozzarella sticks +27%
  • Ranch +26%
  • Crackers +17%
  • Mustard +14%
  • Dip +11%
  • Jalapeno poppers +9%
  • Guacamole +5%
  • Tortilla chips +5%
  • Soda +2%
  • Veggie platters +2%

It’s not just food: Plastic and paper ware products were also impacted by inflationary pricing during this same period:

  • Paper plates +15%
  • Plastic cups +12%
  • Plastic tablecloths +10%
  • Plasticware +5%
  • Paper napkins +3%

Yes, but: Some snacks did see a reversal of inflation during this same period. Here are some of the snacks and condiments that experienced a price decrease from Q1 2022 to Q1 2023:

  • Chicken wings -13%
  • Nacho cheese -13%
  • Salsa -5%
  • Wings -2%

Additionally: Within the plasticware category, the price of plastic forks fell by 3% during the same reporting period.

The takeaway: As record inflation continues, consumers can expect to pay a higher price to host Super Bowl parties this year.

  • If you’re interested in using insights like these to better understand the consumer landscape, don’t hesitate to contact us to request more information.

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