Inflation Crashes Super Bowl Parties in 2023
Snack Prices Skyrocket Ahead of Super Bowl Celebrations
As football fans prepare for their annual Super Bowl celebrations, they can expect to pay a higher price to host their parties.
What’s happening: It’s no secret consumers are feeling the sting of inflation at the grocery store. However, popular Super Bowl snacks have been hit particularly hard by the effects of inflation.
Why it matters: 99 million people watched The Super Bowl in 2022, meaning millions of Americans will be impacted by price increases in 2023.
What we’re seeing: The average price of all snack foods and condiments rose by 6% from Q1 2022 to Q1 2023. However, at the individual level, some party snacks saw increases as high as 35%. Here’s how prices for popular Super Bowl snacks and condiments have increased since Q1 2022:
- Mayonnaise +35%
- Mozzarella sticks +27%
- Ranch +26%
- Crackers +17%
- Mustard +14%
- Dip +11%
- Jalapeno poppers +9%
- Guacamole +5%
- Tortilla chips +5%
- Soda +2%
- Veggie platters +2%
It’s not just food: Plastic and paper ware products were also impacted by inflationary pricing during this same period:
- Paper plates +15%
- Plastic cups +12%
- Plastic tablecloths +10%
- Plasticware +5%
- Paper napkins +3%
Yes, but: Some snacks did see a reversal of inflation during this same period. Here are some of the snacks and condiments that experienced a price decrease from Q1 2022 to Q1 2023:
- Chicken wings -13%
- Nacho cheese -13%
- Salsa -5%
- Wings -2%
Additionally: Within the plasticware category, the price of plastic forks fell by 3% during the same reporting period.
The takeaway: As record inflation continues, consumers can expect to pay a higher price to host Super Bowl parties this year.
- If you’re interested in using insights like these to better understand the consumer landscape, don’t hesitate to contact us to request more information.