With National Cereal Day on the horizon e-commerce accelerator Pattern wanted to take a deep dive into which cereals U.S. shoppers like best and how much they can expect to pay for them.
Why it matters: According to the U.S. Bureau of Labor Statistics, inflation for food products specifically is up 2.6%, with cereals and bakery products up 1.5% year over year. However, according to our findings, several of the most popular cereals have experienced an inflation reversal, giving Americans a welcome respite from rising grocery prices.
Which cereal is No. 1? To better understand how much Americans will pay for their favorite cereals, we first needed to identify which cereals were most popular. We analyzed demand data on Amazon during every day of 2023 and 2024 so far to understand which cereals are most searched for by consumers. Here’s what the top 10 cereals were for American shoppers in 2023:
Good news, bad news: While half of Americans’ favorite cereals have experienced inflation reversal year over year, the other half have seen a significant increase in price more than the national average inflation. Here’s how top cereals have fared in price year over year:
Scooping up savings: While pricing for the most popular cereals has seen an even split in terms of inflation, when looking at the cereal landscape holistically, more cereals have experienced inflation reversal than those that have not. Here are the cereals outside of the top ten favorites that have seen the sharpest reduction in price year over year:
The takeaway: Depending on what their favorite cereal brand is, some Americans may be paying more while others will enjoy some welcome savings at the breakfast table. By deviating from the fan favorites and exploring other options, Americans may find even greater savings with many cereals outside of the top ten experiencing inflation reversal.